Growth Marketing Manager

Kennewick, WA (On-site)

$65K/yr – $75K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own growth marketing for patient acquisition across paid media, landing pages, and conversion systems, partnering with leadership to drive measurable new patient growth in a premium healthcare setting.

  • Growth engine ownership: manage patient acquisition campaigns across Google Ads, Meta Ads, landing pages, and CTAs to drive new patient bookings.
  • Demand channels: develop social media strategy and offers to generate patient interest and referrals.
  • Conversion and collaboration: track leads from inquiry to appointment, optimize follow-up, and coordinate with leadership and partners to scale growth.

Job Description

Responsibilities

  • Manage and improve patient acquisition campaigns
  • Create and coordinate Google Ads and Meta Ads campaigns
  • Develop social media strategy designed to drive patient demand
  • Plan content, campaigns, offers, and calls to action
  • Help create landing page direction and campaign copy
  • Track leads from inquiry to booked appointment
  • Measure campaign performance and patient acquisition results
  • Coordinate with leadership and external marketing partners
  • Support event promotion, referral campaigns, and local growth initiatives
  • Help improve lead follow up and conversion systems

Requirements

  • AI skills
  • Experience in marketing, digital advertising, lead generation, or growth marketing
  • Experience with Google Ads, Meta Ads, social media, landing pages, or campaign tracking
  • Strong writing and communication skills
  • Creative instincts with the ability to produce measurable results
  • Ability to understand marketing data and performance metrics
  • Strong attention to detail and high standards
  • Ability to work independently and take ownership
  • Professional, polished, and aligned with a premium healthcare brand

Preferred

  • Interest in women’s health, aesthetics, wellness, beauty, fitness, or cash pay healthcare is preferred

Benefits

  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Health insurance
  • Paid time off
  • Professional development assistance
  • Relocation assistance
  • Retirement plan
  • Vision insurance
New U Women’s Clinic & Aesthetics logo

New U Women’s Clinic & Aesthetics

New U Women’s Clinic & Aesthetics, voted Tri-Cities Best 2022-2024, empowers women through knowledge, focusing on prevention, wellness, and advanced aesthetic care. Our clinic and medspa provide a one-stop solution for all aspects of women's health and beauty, treating the whole patient—not just the diagnosis—with a commitment to personalized care and well-being.

Founded in 2020
Kennewick, Washington, USA
2 employees (1 in marketing)

Traffic Signals

Monthly Visitors
2.4K
Traffic Source Mix
Search
75.4%
Direct
10%
Referral
5%
Social
8.6%
Paid
1%

Headcount Trend

Current headcount: ~3

Marketing Team

Marketing Team Size
1 (50% of company)