Responsibilities

• Develop and execute integrated, multi-channel demand campaigns targeting enterprise organizations with complex buying groups, including C-level and senior IT audiences
• Translate campaign objectives into detailed execution plans across paid, owned and targeted channels for all stages of the buyer journey
• Ensure strategic and effective use of channels to reach target accounts and acquire, nurture, and convert new contacts into high-quality sales leads
• Scale and optimize campaigns across and within channels to continuously improve performance
• Accelerate company's acquisition strategies through cutting-edge digital strategies and tactics, AI-powered marketing, and creative experimentation
• Manage and execute campaigns across global digital channels, including web, paid search, social media, audio/video, targeted display ads, email & nurture programs
• Drive A/B testing strategy and experimentation across landing pages, offers, messaging, and creative to continuously improve conversion rates and lead quality
• Lead paid search campaigns from keyword strategy and bidding to ad copy testing and landing page experience to maximize quality leads while maintaining efficiency
• Guide campaign strategy and execution across social platforms including audience segmentation, testing, and full-funnel activation from awareness to conversion
• Create and implement nurture strategy to move buyers through funnel from initial engagement through to SQL through owned channels and retargeting