Responsibilities

• Own the freemium-to-paid conversion strategy across our mobile apps
• Develop and execute lifecycle marketing campaigns across in-app messaging, push notifications, and email
• Build segmentation strategies based on user behavior, device usage, and engagement patterns
• Optimize onboarding flows, upgrade prompts, and paywall messaging to increase conversion rates
• Design and run experiments to improve trial activation, conversion, retention, and LTV
• Analyze user journeys and identify drop-off points across the conversion funnel
• Partner with product, engineering, and analytics teams to implement and scale growth initiatives

Requirements

• 4+ years of experience in growth, lifecycle, or CRM marketing
• Experience working on consumer (B2C) mobile apps or subscription-based products
• Strong background in lifecycle marketing, user segmentation, and retention strategies
• Hands-on experience with in-app messaging, push notifications, and/or email marketing
• Proven ability to improve freemium-to-paid conversion, retention, or LTV
• Experience working in high-volume user environments (not enterprise sales cycles)
• Comfortable partnering cross-functionally with product, engineering, and analytics teams
• Strong analytical mindset with experience using data to inform decisions
• Bachelor’s degree in Business, Marketing, or a related field, required.
• 5+ years of experience in growth marketing, lifecycle marketing, or mobile app growth

Preferred

• Experience with lifecycle marketing and mobile analytics platforms such as Braze, Amplitude, Mixpanel, Firebase, Iterable, Customer.io
• Experience running A/B testing and experimentation programs.
• Experience with lifecycle marketing and mobile analytics platforms such as Braze, Amplitude, Mixpanel, Firebase, Iterable, Customer.io

Benefits

• Salary Range: $140,000 - 165,000 annually
• - Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• - Contributions to 401k funds
• - 15 days accrued vacation
• - 11 paid holidays
• - Bi-annual pay review
• - Health and wellness benefits, including free gym membership
• - Quarterly team-building events
• - Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.