Growth Marketing Manager at Middle Out | USA | $90K/yr – $140K/yr

Growth Marketing Manager

USA (Remote)

$90K/yr – $140K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own growth for DTC clients by coordinating strategy and hands-on media execution with the founder, balancing multi-channel paid media and creative iteration to hit CAC, ROAS, and retention targets.

Growth Execution: own audience, offer, and channel mix while collaborating with Creative Directors on content roadmaps
Performance Diagnostics: diagnose movements across attribution, creative health, promos, site/funnel changes, and audience saturation before shifting spend
Client Storytelling: translate data into clear next steps for founders with emphasis on CAC, ROAS, AOV, and retention signals

Job Description

Responsibilities

Co-own a book of DTC clients with the founder, acting as strategist and hands-on operator
Run full-stack paid media across Meta (primary), Google, YouTube, and AppLovin: buying, structure, budget pacing, scaling, and killing what’s not working
Build the strategy then execute it across audience, offer, channel mix, and content roadmaps with Creative Directors
Diagnose performance as an operator: when a metric moves, analyze attribution, creative health, promos, site/funnel changes, external factors, and audience saturation before adjusting levers
Partner with the creative team to translate performance data into next-round concepts
Own the key metrics: new-customer CAC, bROAS/MER, AOV, Sub Opt-In %, CVR, CPA, RPV and tell a complete story with multiple signals
Report clearly to clients, guiding founders through what happened and what’s next in plain English