Responsibilities

• Build and own MacroHealth's demand generation motion — designing multi-channel programs that drive qualified top-of-funnel activity and accelerate pipeline
• Lead the development and maturation of our account-based marketing program, evolving it to a scalable, insight-driven motion that generates and accelerates opportunities with high-priority accounts
• Think and act like a growth architect — designing the systems, workflows, and playbooks that make our marketing motion repeatable and scalable, not just executing one-off programs
• Partner with Sales to define target account lists, develop account intelligence, and build personalized engagement plays across email, content, digital advertising, and more
• Develop and manage integrated campaigns end-to-end (in partnership with our agency) — from strategy and messaging through execution, measurement, and optimization
• Build the content strategy and develop the content that powers your programs (on your own and/or in partnership with our agency) — including written assets, webinars, email sequences, and other formats that move buyers through the funnel
•  Oversee our marketing agency relationship as it pertains to growth and campaigns, providing day-to-day direction to ensure effective campaign development, execution, and measurement with clear accountability and outcomes
• Contribute to event strategy — identifying and prioritizing conferences, trade shows, and hosted events as channels within the broader demand generation and ABM motion, and ensuring pre- and post-event programs are in place to maximize pipeline impact
• Champion the use of AI across the marketing function — actively experimenting with and implementing AI tools (including Claude and others) to transform how we create content, research audiences, personalize campaigns, and run day-to-day marketing operations
• Leverage our marketing automation platform and AI tools to accelerate processes like content creation, audience research, campaign personalization, and day-to-day marketing operations

Requirements

• 7–10 years of B2B marketing experience, with demonstrated expertise in both demand generation and account-based marketing
• 3+ years healthcare industry experience; experience marketing to health plans, payers, or TPAs is a strong plus
• Proven track record building and scaling top-of-funnel programs that drive measurable pipelines and booking outcomes
• Experience managing a marketing agency relationship — directing external teams to build, execute, and measure programs with clear goals and accountability
• Hands-on experience with Marketo, HubSpot, Salesforce, and AI tools like Claude — you know these platforms and can work in them directly
• BA/BS degree in Marketing, Business, Communications, or a related field

Nice to have

• Healthcare industry experience; experience marketing to health plans, payers, or TPAs is a strong plus

Benefits

• A people-first culture where your work directly shapes how employees experience the company.
• The opportunity to blend technology, compliance, and human connection.
• A mandate — not just permission — to experiment with and implement AI, with real influence over how we evolve our tools and ways of working.
• A chance to experiment with AI and automation to elevate efficiency and insight.
• Collaborative team that believes in continuous improvement.
• Direct impact on strategic growth and enterprise value creation.
• Executive-level visibility and influence.
• Opportunity to architect and build at scale.
• Competitive compensation package including base salary, bonus, equity, 401k match, flexible PTO and medical/dental/vision insurance.
• Mission-driven culture modernizing healthcare.