Responsibilities

• Audience Research & Campaign Strategy · Research target audiences and turn legal case details into credible marketing angles, personas, and messaging.
• Read the market — trends, public conversations, and category shifts — to surface campaign opportunities.
• Write campaign briefs that align audience, message, creative, and testing strategy.
• Set and manage campaign budgets with a value-driven lens — decide what’s worth investing in, what isn’t, and where to reallocate based on performance.
• Evaluate the landscape of potential partners, outside collaborators, and tools — and bring the right ones in to extend what the team can do.
• Creative Strategy & Asset Development · Develop creative concepts across paid, owned, and earned channels.
• Build and A/B-test multiple messaging angles, iterating based on performance.
• Work with others to turn concepts into campaign-ready assets for production.
• Keep consumer-facing messaging clear, credible, and on-brand.
• AI Workflow Implementation · Use AI to accelerate research, copy, creative production, and campaign documentation.
• Build repeatable workflows, prompts, and templates the rest of the marketing team can reuse.
• Stay current on practical AI tools and coach the team on them so the whole marketing function gets better over time.
• Performance Marketing Collaboration · Partner with media buyers and campaign managers to align creative with performance.
• Analyze performance data to decide what to do next — which audiences, messages, and creatives deliver high-quality retained leads at the best value.
• Prepare creative and research inputs so campaigns are ready before media spend begins.
• Cross-Functional Coordination · Work closely with legal, intake, operations, CRM, content, and design teams to keep campaigns moving end to end.
• Document campaign learnings, creative insights, and audience findings for future use.
• Report regularly to attorneys, marketing leadership, and the build team on campaign status and next moves.
• Ideal Candidate Profile The ideal candidate is a creative growth marketer who thrives in a fast-moving, research-heavy environment — curious, analytical, AI- and tech-forward, and highly organized.