Responsibilities

• Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs.
• Manage and optimize multimillion-dollar marketing investments across ad platforms including but not limited to Google, YouTube, Meta, TikTok, Apple Search Ads, DSPs, and emerging channels.
• Identify and validate new growth opportunities through structured experimentation and rapid iteration.
• Develop hypotheses, design experiments, and establish measurement frameworks to identify scalable growth levers.
• Partner with Data Science to evaluate incrementality, attribution, LTV, retention, and monetization outcomes.
• Build repeatable testing frameworks that accelerate learning across audiences, creative, channels, and product experiences.
• Partner with Product, Engineering, Design, and Data Science to improve onboarding, activation, retention, and monetization.
• Identify opportunities to leverage personalization, recommendation systems, AI, and marketing technology to improve user outcomes.
• Drive initiatives that connect acquisition performance with downstream user engagement and lifetime value.
• Explore emerging channels, partnerships, creators, and platform opportunities that can unlock incremental growth.

Requirements

• 12+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high growth consumer technology company.
• Demonstrated track record of building and scaling growth programs that drove meaningful business outcomes.
• Strong understanding of the full growth funnel, from acquisition and activation through retention and monetization.
• Advanced SQL proficiency and experience working directly with large datasets.
• Deep understanding of experimentation methodologies, incrementality measurement, attribution, cohort analysis, and causal inference.
• Strong grasp of LTV, retention, monetization, and unit economics.
• Ability to independently identify insights, quantify opportunities, and make data-driven decisions.
• Experience partnering closely with Product, Engineering, and Data Science teams to drive growth outcomes.
• Ability to identify product-led growth opportunities and influence roadmap prioritization.
• Strong business judgment and ability to balance short-term performance with long-term strategic investments.

Preferred

• Experience scaling a global consumer marketplace, gaming platform, social platform, or creator ecosystem.
• Experience with personalization, recommendation systems, growth automation, or machine learning-driven optimization.
• Experience managing large-scale paid media budgets ($10M+ annually).
• Experience building growth systems that span both product and marketing surfaces.
• Passion for gaming, creator ecosystems, and online communities.