Responsibilities

• Grow the number of users who join our program while keeping constant or improving our CAC/ROAS
• Own campaigns hand-on-keyboard across multiple online channels, strategize and develop creative with our in-house creative agency, hypothesize and prioritize tests through the funnel and autonomously drive growth for the business
• Work closely with data/engineering to ensure proper attribution (AppsFlyer/Firebase/GA4)
• Drive, optimize, and measure KPIs for each campaign.
• Continually design and execute AB tests to make the most effective campaigns.
• Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.
• Proactively identifies, evaluates, and executes new growth opportunities to accelerate adoption of early-stage products.

Requirements

• 3+ years of a proven track record of driving towards growth goals under set CAC/ROAS or volume targets, timelines and budgets or a strong track record in an analytical academic discipline or structured and data-driven job.
• Experience managing meaningful monthly budgets (at least $200K+/month)
• Deep hands-on experience on digital paid channels such as Facebook, TikTok, SEM, Google UAC, or others.
• Strong understanding of:
• Attribution (MMPs like AppsFlyer)
• iOS vs Android differences
• Creative testing frameworks
• Scaling vs efficiency trade-offs
• Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
• Understanding of hypothesis driven A/B, MVT and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.
• Experience in a fintech business, or a D2C industry is a bonus.

Benefits

• This is a full-time position with benefits and equity in a fast-moving and fast-growing environment that will help you grow your abilities and career as you help build a better ecosystem of credit for our customers.