Growth Marketing Manager at KEY.co | Austin, TX

KEY.co

Growth Marketing Manager

Austin, TX (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth and bookings by owning Google Ads and conversion-focused experiments.

Own and optimize Google Ads (Search) for ROI and bookings.
Must-have: 4–7 years in growth or digital marketing with hands-on Google Ads experience.
Standout: Cross-functional collaboration with product and analytics to lift conversions.

Job Description

Responsibilities

Own and manage Google Ads (Search), optimizing for ROI and bookings—not just traffic or clicks
Develop and test landing pages aligned to search intent
Manage budget allocation and scaling decisions based on performance
Analyze the booking journey—from search through property pages to checkout—to identify where users drop off
Develop and run experiments to improve conversion, including messaging and landing pages
Partner closely with product to prioritize, implement, and measure changes that drive bookings
Build and manage retargeting campaigns to convert engaged users into bookings
Develop audience segmentation based on user behavior and intent
Leverage audience signals (site behavior, engagement, intent) to drive more efficient conversion
Partner with email agency to develop and manage lifecycle flows (post-visit, abandoned search, re-engagement) and oversee the weekly editorial series — providing direction on segmentation and messaging strategy
Improve performance of destination and high-intent landing pages
Partner with PR and content efforts to capture organic demand
Prioritize high-conversion keywords over traffic volume
Track performance across channels and user cohorts
Measure CAC, ROI, and conversion rates
Report weekly on performance, insights, and experiments
Use data to inform decisions and drive decision-making
Partner with external agencies to ensure creative aligns with KEY’s brand standards and performance goals
Provide clear, data-informed feedback on what’s working and what needs improvement
Flag inconsistencies while maintaining a bias toward speed and execution

Requirements

4–7 years of experience in growth, performance, or digital marketing roles
Strong hands-on experience managing Google Ads (Search and/or Performance Max)
Familiarity with email marketing strategy
Proven track record of improving conversion rates—not just driving traffic
Analytical mindset with the ability to interpret data and translate insights into action
Comfortable working across marketing, product, and analytics to drive outcomes
Strong ownership mentality with a focus on measurable results and ROI

Preferred

Experience in travel, marketplaces, or other high-consideration / high AOV products
Familiarity with Meta retargeting and mid-funnel strategies
Experience with tools like Google Analytics, PostHog, or similar analytics platforms
Experience with Klaviyo
Exposure to SEO for high-intent or destination-based content
Self-starter with a strong sense of ownership and urgency
Comfortable operating in a fast-paced, evolving environment with shifting priorities
Clear communicator who can bridge marketing, product, and revenue goals
Brings a positive, team-first attitude and elevates those around them
Actively incorporates AI tools into daily workflows and is constantly exploring new ways to improve performance through AI

Benefits

Open & flexible paid time off
401k program
Health, dental & vision insurance (Employee premiums 95% covered)
Headquartered in Austin, TX (hybrid: 3 days per week in office)

KEY.co

4.0 Glassdoor

KEY.co is a curated marketplace offering vetted vacation rentals, quality in-home services, and bespoke local experiences to make life easier and moments special, wherever you’re traveling.We believe in making life a little easier and moments unforgettable. We have a passion for our clients and use our creativity to elevate the ordinary and source the best a destination has to offer. With KEY.co, the impossible is possible. We elevate everything from the small moments to the big occasions and ensure that exceptional services are delivered with flawless precision. We work hard so our clients don’t have to. This means a commitment to doing whatever it takes to deliver the best quality. Our goal is to help our clients make memories, not plans. We deliver on that promise through our platform and our committed team of local experts.

Founded in 2014

Austin, Texas, USA

327 employees (12 in marketing)

www.key.co

73% recommend to a friend

75% CEO approval