Responsibilities

• Own the full-funnel demand gen strategy to drive qualified leads, Trials, and sales including customer engagement
• Build, launch, and optimize campaigns across paid, partnerships, email and more.
• Develop email nurture sequences, drip campaigns, and lifecycle marketing programs in HubSpot or similar platforms.
• Identify and test new channels (affiliate, co-marketing, content syndication) to expand reach.
• Partner with Product and Sales to identify high-value segments and align marketing efforts accordingly.
• Manage campaign calendars, budgets and vendor relationships across all marketing channels.
• Conduct A/B Testing on ads, emails, landing pages, CTAs and more to continuously improve performance

Requirements

• 5+ years of B2B marketing experience, with at least 2 years in a growth, demand gen, or performance marketing role.
• Proven experience marketing to niche or specialized professional audiences (legal, financial, gov, insurance, or similar).
• Hands-on expertise across multiple channels: paid ads (Google, Meta, LinkedIn), email marketing, webinars, and events.
• Experience with marketplace platforms or multi-sided market products.
• Proficiency with HubSpot (or similar marketing automation/CRM platform).
• Strong analytical skills — comfortable in Google Analytics, attribution tools, and campaign dashboards.
• Excellent project management skills; able to juggle multiple campaigns and priorities simultaneously.

Benefits

• Flexible work environment and strong benefits package.