Responsibilities

• Develop and execute digital marketing plans across IBP teams, including game promotion, ticket sales campaigns, theme nights, community events, merchandise drops, sponsorship activations, and fan engagement initiatives.
• Own or support email marketing strategy across teams, including newsletters, ticket sales campaigns, promotional announcements, pre-game communications, post-game follow-ups, win-back campaigns, and segmented fan messaging.
• Partner with ticketing teams to drive online ticket sales through digital campaigns, promotional offers, landing pages, audience segmentation, and performance tracking. Work closely with Vivenu and other ticketing tools to understand digital sales performance and campaign attribution.
• Help organize and improve fan database strategy, including fan/ticketing CRM practices, lead capture, list growth, segmentation, and lifecycle marketing. Build repeatable ways to turn single-game buyers, community contacts, giveaway entrants, and merchandise customers into long-term fans.
• Organize digital creative across teams, including graphics, email assets, social templates, digital ads, landing page assets, and promotional materials. Ensure teams have usable templates, clear brand standards, and organized creative workflows.
• Report on the performance of digital campaigns, email sends, social content, ticket promotions, merchandise campaigns, and fan acquisition efforts. Translate results into clear recommendations for team leaders.
• Help IBP standardize the way teams use digital tools, file storage, campaign calendars, shared templates, and reporting. Build lightweight playbooks so teams can move faster and operate more consistently.
• Work closely with ticketing, merchandise, partnerships, community, operations, and game presentation teams to make sure digital marketing supports the full business, not just social media presence.