Responsibilities

• Develop and execute growth strategies to drive user acquisition, activation, and retention across Injective products.
• Analyze user behavior, conversion funnels, and campaign performance to identify growth opportunities.
• Own and track key growth metrics, including user acquisition, engagement, activation, and retention.
• Run growth experiments across channels and optimize campaigns based on data-driven insights.
• Partner with Product and Business Development teams to improve onboarding flows and user adoption.
• Identify and test new acquisition channels to expand Injective's reach beyond the existing crypto-native audience.

Requirements

• 5+ years of experience in a growth or performance marketing role with proven track record of driving measurable user growth.
• Experience scaling user growth for a consumer-facing product, ideally in fintech, trading, crypto, or another regulated industry.
• Experience analyzing marketing performance and user engagement metrics.
• Familiarity with growth marketing frameworks and experimentation methodologies.
• Experience with marketing analytics tools and campaign reporting.
• Strong analytical mindset with the ability to translate data into actionable recommendations.
• Possess a strong, proven interest in the crypto and DeFi space
• Must be fluent in English
• Strong written and oral communications
• Ability to keep your finger on the pulse of current trends and developments in the blockchain space

Benefits

• Competitive salary and INJ token award
• Remote-friendly work environment with flexible hours.
• Health insurance.
• Unlimited PTO
• Equipment
• Home Office Stipend
• Opportunity to work on cutting-edge blockchain technology in the finance industry.
• Collaborative team culture with opportunities for professional growth and development.
• Global team meet ups.