Growth Marketing Manager Income Lab | Remote (US-based) | Full-time at Income Lab | Phoenix, AZ | $80K/yr – $95K/yr

Income Lab

Growth Marketing Manager Income Lab | Remote (US-based) | Full-time

Phoenix, AZ (Remote)

$80K/yr – $95K/yrMid LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end paid acquisition for a small B2B fintech/retirement planning software by owning campaigns, analytics, and channel expansion.

Own end-to-end paid campaigns across Google, LinkedIn, Meta, and future channels.
Must-have: Built paid ad campaigns from scratch and optimized CPA.
Standout: Experience building scalable paid systems with analytics and offline tracking.

Job Description

Responsibilities

Paid channels. Google Ads today, with LinkedIn, Meta, and other platforms as we expand. You're in the accounts, building campaigns, writing ads, managing budgets, analyzing auction dynamics, and making decisions.
Five active Google Ads campaigns targeting independent financial advisors, with budget that grows as CPA improves.
Paid operations and systems. The full loop from ad click to landing page to conversion to CRM to offline import to bid optimization. You build and own the processes that make paid channels measurable, repeatable, and scalable.
Analytics and attribution. GA4, GTM, offline conversion tracking, dashboards. You'll close the loop between ad click and paying customer, and you'll use that data to make better decisions every week.
Channel expansion. As the paid engine matures, you'll identify, test, and scale new paid channels. You're not just running what exists; you're building what comes next.

Requirements

Someone who learns fast and doesn't stop.
Someone who uses AI every day.
Someone who has built paid ad campaigns from scratch.
Someone with high agency (the personality trait).
Someone who thinks in systems.

Preferred

Experience with offline conversion tracking (GCLID, Salesforce integration, value-based bidding)
LinkedIn Ads or Meta Ads experience in a B2B context
Looker Studio or similar dashboard tools
Experience at a company between 20-100 employees

Income Lab

Income Lab provides financial advisors with cutting-edge software for ongoing retirement income management and client engagement. Advisors use Income Lab to give clients targeted, customized advice about how much they can spend, when and how to adjust spending for evolving economic and market conditions, and how to optimize distribution plans for tax efficiency. Income Lab was named “Best in Show” at the 2022 & 2023 XYPN Advisor Tech Expo, was the “Highest-Rated Retirement Distribution Planning Tool” in the 2023 T3/Inside Information Advisor Software Survey, and was named a “Stand Out in Retirement Distribution Planning” and rated highest in satisfaction and value by the Kitces.com Report: The Technology that Independent Financial Advisors Actually Use (And Like)”.

Founded in 2018

Golden, Colorado, USA

37 employees (3 in marketing)

www.incomelab.io