Responsibilities

• Build and run segmented nurture flows and re-engagement sequences in our marketing automation platform that move candidates from registered to actively engaged
• Design lifecycle programs that blend automation with well-timed human touchpoints to drive trust and conversion
• Own email acquisition programs end-to-end: list strategy, segmentation, copy, and performance reporting
• Coordinate with the paid channels owner to align lifecycle and email timing, audience targeting, and messaging with paid and programmatic campaigns
• Own candidate-facing acquisition pages: writing copy, configuring tracking, and running conversion tests
• Evaluate channel-native options (such as LinkedIn lead gen forms) to reduce friction in the registration flow
• Partner with Product to identify where candidates drop off between registration and first placement
• Design lifecycle interventions (email sequences, re-engagement triggers, onboarding nudges) to improve activation rates
• Build the tracking and attribution framework that connects ad spend to activation to placement, across channels and job categories
• Own a performance dashboard covering acquisition, activation, and engagement metrics. Present results with clear takeaways and a point of view on what’s next
• Run structured A/B tests across messaging, CTAs, and flow sequences. Document what works and share learnings with the team
• Use AI tools to accelerate audience research, creative production, and campaign iteration as a core part of your workflow, not a nice-to-have
• Stay current on emerging AI approaches relevant to candidate marketing and bring new ideas forward

Requirements

• High School Diploma, GED / GSCEs / A Levels or equivalent credentials
• 6 to 8 years of performance or growth marketing experience, with direct, hands-on ownership of lifecycle and email programs, and a track record of partnering closely with paid acquisition teams.
• Demonstrated experience using AI tools as a core part of your marketing workflow: content production, audience research, or creative scaling.
• Experience in a two-sided marketplace, platform product, or any environment where users had to complete steps post-registration to generate value.
• Experience building audience personas or ICPs and translating them into differentiated campaign strategies.
• Comfort working with imperfect data: messy exports, inconsistent categorizations, or incomplete attribution.
• Working knowledge of paid social and programmatic advertising (LinkedIn Campaign Manager, Meta Ads Manager, job board platforms) sufficient to collaborate effectively with the paid channels owner on cross-channel campaign strategy and attribution.
• Hands-on experience with a marketing automation or lifecycle messaging platform (such as Braze, Iterable, or similar) is required.
• Experience working with a Customer Data Platform (CDP) is required.
• Ability to build and optimize landing pages independently, including writing copy, configuring tracking, and running conversion tests.
• Analytical fluency with tools like Google Analytics and your marketing platform's reporting suite.
• Experience with SMS campaigns is a plus

Preferred

• Bachelor’s degree preferred, but can be substituted for applicable experience
• Experience with SMS campaigns is a plus