The Greener Path Clinic

Growth Marketing Manager

Lutherville-Timonium, MD (On-site)

$65K/yr – $85K/yrMid LevelPermanent

Posted 4 months ago

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Job Summary

Drive growth and marketing execution for a growing outpatient practice by owning referral outreach and digital presence.

  • Own referral marketing and outreach campaigns targeting PCPs and specialists.
  • Must-have: Canva materials and basic video editing skills to create campaigns.
  • Standout: Hands-on role with leadership exposure and measurable impact across channels.

Job Description

Responsibilities

  • The Role will help build that system from the ground up.
  • We are hiring a Growth & Marketing Coordinator to execute and scale two core growth channels:
  • * Physician referral marketing (primary driver)
  • * Digital marketing & brand presence
  • This is a hands-on execution role with strategic exposure. You will work directly with leadership and see measurable impact from your work.
  • What You’ll Own
  • 1. Referral Marketing & Outreach (Primary Focus)
  • Build and manage a database of PCPs and specialists (Maryland + expansion states)
  • Design and deploy outreach campaigns:
  • Mailers
  • Referral pads
  • Provider kits
  • Coordinate printing, packaging, and distribution
  • Track:
  • Referral sources
  • Conversion to visits
  • Help identify and develop high-value referral relationships
  • A Bonus Structure will be put in place as $1,000 bonus per 10 new referring providers, cap of $3,000 per month
  • 2. Social Media & Content
  • Manage TikTok, Instagram, and other platforms