Gateway Commercial Finance, LLC

Growth Marketing Manager

Delray Beach, FL (On-site)

$162K/yr – $170K/yrSenior Level10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own growth marketing from multi channel acquisition to content driven thought leadership with a focus on expanding beyond Google Ads, improving KPIs, and building partner and referral programs.

  • Growth ownership: Own the growth marketing strategy and multi channel acquisition plan.
  • Content engine: Lead content calendar plus blogs, white papers, case studies, podcasts, interviews and webinars to build authority.
  • Measurement and optimization: Define KPIs, track results, and optimize campaigns and channels.

Job Description

Responsibilities

  • Develop and execute the company's overall growth marketing strategy.
  • Diversify lead generation sources beyond Google Ads and organic search.
  • Identify and test new customer acquisition channels.
  • Monitor and improve marketing KPIs including lead volume, lead quality, cost per lead, conversion rates and customer acquisition cost.
  • Build marketing programs that support both direct customer acquisition and referral partner development.
  • Track results.
  • Develop, manage and execute a content calendar aligned with business objectives.
  • Create and oversee blogs, articles, white papers, case studies, videos, and white paper industry reports.
  • Position company executives as thought leaders through content, podcasts, interviews, webinars, and speaking opportunities.
  • Coordinate content distribution across multiple channels.

Requirements

  • Experience in a similar position with demonstratable successes.
  • Bachelor's Degree in Marketing, Communications, or related field.
  • 15+ years of hands-on B2B marketing experience.
  • Proven experience developing and executing multi-channel growth strategies.
  • Strong understanding of content marketing, email marketing, SEO, paid search, and LinkedIn marketing.
  • Experience with CRM and marketing automation platforms such as HubSpot or Salesforce.
  • Excellent writing, communication, and project management skills.
  • Strong analytical and data-driven decision-making abilities.
  • Independent initiative.

Preferred

  • Experience within finance, banking, fintech, insurance, private credit, or related financial services industries.
  • Some familiarity with AI marketing tools and AI search optimization strategies.
  • Experience managing outside agencies, consultants, and contractors.
  • Knowledge of B2B lead generation and referral-based business development models.

Benefits

  • Flexible schedule
  • Health insurance
  • Paid time off
  • Professional development assistance
  • Health Benefits (90% employer paid)
  • Paid Time Off (16 days per year)
  • Professional Development Opportunities