Responsibilities

• Experiment across channels and tactics to drive user acquisition, including SEO, content marketing, social media, and new formats worth testing
• Use data analytics and user insights to find optimization opportunities across the funnel, design rigorous experiments, and measure real impact
• Manage performance marketing across paid channels, partnering on creative testing, audience development, and ROI optimization
• Scale and mange affiliate and creator program from the ground up
• Drive site-to-signup conversion optimization, turning traffic into activated users
• Collaborate with product, engineering, and design to identify and prioritize growth-specific improvements that compound at scale

Requirements

• 3+ years in growth marketing with a focus on user acquisition, ideally at a startup or high-growth product company where you built things from scratch
• Strong analytical skills, with the ability to move from data to decision quickly — SQL fluency is a real plus
• Deep hands-on experience with owned and earned media: you know how to scale SEO, content, and social, not just manage them
• A self-starter mindset: you're comfortable with ambiguity, move fast, and don't wait for a perfect brief to get started
• Experience as a founder or in a prosumer or consumer product environment (Nice to have)

Preferred

• Experience as a founder or in a prosumer or consumer product environment (Nice to have)