Growth Marketing Manager

Waltham, MA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive full-funnel demand generation for a B2B SaaS growth team, owning multi-channel campaigns, pipeline metrics, and ABM alignment to named accounts.

  • Primary ownership: end-to-end demand programs and funnel optimization
  • Must-have: strong B2B SaaS demand gen, AI-assisted execution and CRO experience
  • Standout: pipeline-focused with ABM and account-based paid strategies

Job Description

Responsibilities
  • Execute multi-channel demand programs aligned to quarterly pipeline goals
  • Manage inbound lead flow and optimize for quality
  • Monitor funnel performance
  • Identify and close conversion gaps
  • Own website strategy, conversion architecture, and CRO
  • Improve visitor → lead conversion through testing (CTAs, messaging, forms)
  • Ensure positioning aligns with dealer ROI and profitability messaging
  • Execute SEO roadmap and content optimization strategy
  • Build authority around DMS + dealer profitability themes
  • Monitor rankings, traffic, and organic conversion performance
Requirements
  • 3-5 years in B2B SaaS demand generation or growth
  • Experience being the first or early growth hire preferred
  • Comfortable operating hands-on in year one, with a strong bias toward AI-assisted execution and automation
  • Think in pipeline dollars, not impressions
  • Deep understanding of conversion rates, CAC, payback
  • Comfortable being measured against revenue targets
  • Uses AI-driven analysis and experimentation to rapidly iterate on campaigns and improve conversion rates
  • Strong experience with Website optimization and CRO
  • SEO strategy and execution
  • Paid search (Google/Bing)
Preferred
  • Experience in vertical SaaS
  • Experience marketing into operational industries (construction, manufacturing, field service, etc.)
  • Experience in competitive or replacement sales environments
Flyntlok logo

Flyntlok

Our system was designed in coordination with Craig Taylor Equipment, Alaska’s John Deere, Doosan, Stihl, and Bobcat dealer. Front to back business management software that puts you in control of your equipment dealership. Point of Sale, Purchase Orders, Work Orders, Rentals, Transportation Scheduling, Fleet Planning, Inventory Planning. Integrates real-time with Quickbooks Online for General Ledger, Accounts Payable, Accounts Receivable and Payroll. We are currently a small software company operating with the power of 200. Our first two customers have worked to develop the specifications and test the current software. Please see Craig Taylor Equipment as an example of a company using our Dealer Management Software and Airframes Alaska as an example of a company using our Manufacturing Resource Planning software. Our company name comes from the flintlock firearm, an innovation so revolutionary for its time, that it stood as the main form of firearm for over 200 years. Flyntlok is also an homage to our favorite cartoon inventor, Flint Lockwood (get it?) from the movie, “Cloudy With a Chance of Meatballs.”

Founded in 2016
Anchorage, Alaska, USA
27 employees (1 in marketing)

Traffic Signals

Monthly Visitors
10.3K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
24.5%
Direct
56.8%
Referral
5.3%
Social
11.8%
Paid
1.5%

Headcount Trend

Current headcount: ~27

Marketing Team

Marketing Team Size
1 (4% of company)

Funding

Total Funding
$4.4M
Last Raise
$4.4M
Series Unknown, 3 years ago

Funding History

  • Apr 2023
    Series Unknown • $4.4M