Responsibilities

• Develop and execute acquisition campaigns targeting wholesalers, flippers, and BRRRR investors across paid channels, organic content, community marketing, and partnership programs
• Build and manage paid advertising campaigns on platforms where investors spend time: Facebook (REI groups), YouTube (investor education content), Google (tool comparison searches), and Instagram
• Create content strategies that address specific investor pain points — fragmented tool stacks, skip tracing costs, pipeline management, follow-up systems — and position FlipOps as the solution through blog posts, video scripts, and social content
• Design and optimize the user onboarding funnel from ad click through trial activation, measuring drop-off points and improving conversion at each stage
• Develop referral and affiliate programs tailored to the investor community, where word-of-mouth and peer endorsement drive the majority of software adoption decisions
• Build competitive positioning content that compares FlipOps against tools investors currently use: PropStream, BatchLeads, REsimpli, InvestorFuse, Podio, DealMachine, and Privy
• Manage event marketing presence at REI meetups, conferences, masterminds, and online summits, including booth strategy, speaking opportunities, and post-event follow-up sequences
• Track and report on growth metrics: CAC by channel, trial-to-paid conversion rate, activation milestones, payback period, and LTV by investor segment (wholesaler vs. flipper vs. BRRRR)

Requirements

• Proven expertise in Growth Marketing and driving customer acquisition and retention strategies
• Strong skills in Marketing Analytics and Web Analytics, with experience analyzing data to inform decision-making
• Experience in Project Management, with the ability to lead cross-functional teams and manage multiple initiatives
• Proficiency in Marketing Automation tools and technologies
• Exceptional organizational and communication skills
• Ability to work independently and thrive in a remote work environment
• Familiarity with real estate or investment tools is a plus
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• You’ve run growth or demand generation for a SaaS product targeting real estate professionals — investors, agents, lenders, or adjacent audiences — and understand the buying cycle for this market
• You’ve managed paid campaigns on Facebook and YouTube targeting real estate investors and know which ad formats, hooks, and offers drive trial signups versus which ones attract tire-kickers

Preferred

• Personal experience as a real estate investor, which provides context for messaging, positioning, and community credibility
• Experience marketing to investors who use VAs, where the product adoption decision involves both the investor (buyer) and the VA team (daily users)
• Familiarity with SEO strategies for proptech and real estate investing keywords, including comparison pages, integration pages, and long-tail content targeting specific investor workflows
• Background in partnership marketing with complementary services — hard money lenders, title companies, coaching programs, or investor education platforms
• Experience with event sponsorship ROI tracking at REI conferences and local meetups, including attribution from booth visits and speaking engagements to trial signups