Responsibilities

• Develop and execute scalable growth strategies focused on acquisition, activation, retention, and revenue growth.
• Build and manage a growth experimentation roadmap aligned with company objectives.
• Continuously test new channels, messaging, and tactics to uncover scalable growth opportunities.
• Manage and optimize paid acquisition campaigns across platforms such as Google, Meta, LinkedIn, and other digital channels.
• Monitor campaign performance including CAC, conversion rates, ROAS, and funnel efficiency.
• Allocate budgets strategically to maximize acquisition efficiency and ROI.
• Analyze user journeys to identify friction points and opportunities for conversion improvements.
• Partner with product and design teams to optimize landing pages, onboarding flows, and website experiences.
• Conduct A/B and multivariate testing to improve campaign and funnel performance.
• Develop lifecycle campaigns across email, in-app messaging, and marketing automation platforms.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 5+ years of experience in growth marketing, digital marketing, or performance marketing.
• Proven experience managing paid acquisition channels and optimizing campaigns.
• Strong analytical skills and ability to interpret marketing performance data.
• Experience with marketing analytics platforms such as Google Analytics, Mixpanel, or Amplitude.
• Hands-on experience running A/B testing and experimentation programs.
• Familiarity with marketing automation or CRM tools such as HubSpot, Marketo, or Salesforce.

Preferred

• Experience working in SaaS, technology, or high-growth startup environments.
• Familiarity with product-led growth strategies.
• Experience with attribution modeling and advanced marketing analytics.
• Knowledge of SEO and organic growth channels.
• Experience using BI or reporting tools such as Tableau or Looker.