Responsibilities

• Audit and Optimize Every Channel: Conduct a comprehensive audit of all marketing channels within your first 7 days. Identify what's working, what's wasting budget, and where the biggest growth opportunities live.
• Generate Qualified Leads at Scale: Build and execute strategies that generate 30+ qualified Marketing Leads (MQLs) per month through targeted campaigns, content, and demand generation.
• Build a Content Engine: Create a 90-day content calendar within your first 2 weeks, paired with a clear ROI report tracking CAC (Customer Acquisition Cost) and CLV (Customer Lifetime Value).
• Convert Every Lead: Ensure 100% of inbound leads are converted into booked appointments through effective email sequences, follow-ups, and nurturing workflows.
• Drive Traffic Growth: Execute SEO and SEM strategies that drive measurable increases in site traffic, expanding Filtrous's digital footprint and brand visibility.
• Optimize for Revenue: Increase Median Order Value (AOV) by 10% within the first 30 days through conversion rate optimization at checkout and across the customer journey.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field
• 3+ years of experience in growth marketing with a focus on digital channels and AI integration
• Proven track record of driving customer acquisition and revenue growth
• Proficiency with AI-driven marketing tools and platforms (e.g., chatbots, recommendation engines, predictive analytics)
• Expertise in social media management platforms (e.g., Hootsuite, Buffer) and content creation tools (e.g., Canva, Adobe Suite)
• Strong knowledge of analytics tools (e.g., Google Analytics, Tableau) and CRM platforms (e.g., HubSpot, Salesforce)
• Exceptional analytical and problem-solving abilities
• Excellent communication and presentation skills, particularly in storytelling and engagement

Preferred

• Master's degree or MBA
• Experience in the life sciences, biotechnology, or laboratory supplies industry
• Strong leadership and team collaboration capabilities

Benefits

• Medical, Dental, Vision, 401k, PTO