HOW YOU’LL MAKE AN IMPACT

As the Vice President, Product Marketing, you will lead the global product marketing function, driving the positioning, launch, and adoption of USGBC and GBCI’s products and services—including LEED, TRUE, SITES, and membership offerings.

In this role, you will define how our products are brought to market—ensuring clear value propositions, strong market alignment, and measurable business impact. You will play a critical role in connecting Product and Growth teams to ensure our offerings resonate with target audiences and drive adoption at scale.

Reporting to the SVP, Marketing and Communications, you will build and lead a high-performing product marketing team and partner closely with Product Management and Growth, and Sales to deliver effective go-to-market strategies that support organizational growth and mission impact.

Key Responsibilities

Lead global product marketing strategy across the full product lifecycle—from concept through launch, growth, and sunset
Build and scale a high-performing product marketing team, establishing best practices, structure, and operating rhythms
Develop and oversee Marketing Requirements Documents (MRDs), product positioning, and competitive analysis to inform go-to-market strategies
Define clear value propositions, messaging frameworks, and positioning strategies based on market insights and customer needs
Partner with Product teams to translate product strategy into market-ready narratives and launch plans
Lead go-to-market execution, including pricing, packaging, distribution channels, and integrated campaign strategies
Develop and deliver sales enablement tools (e.g., decks, battle cards, messaging guides) to support pipeline generation and revenue growth
Conduct and leverage market research, customer insights, and competitive intelligence to inform strategy and product development
Establish and track performance metrics to measure product marketing effectiveness and continuously optimize campaigns
Ensure consistent and compelling product messaging across all channels and touchpoints
Partner cross-functionally with Growth, Sales, Communications, and external partners to drive coordinated campaign execution
Capture and integrate market feedback to influence product innovation and continuous improvement

Assessment Notice

Candidates who advance in the interview process will be required to complete an assessment, more details will be provided as the time approaches.

REQUIRED QUALIFICATIONS

Experience

15+ years of marketing experience, including 10+ years in product marketing leadership roles
Proven success leading end-to-end product launches and scaling products in competitive, global markets
Experience in sustainability, green building, real estate, SaaS, or mission-driven organizations preferred
Demonstrated experience building and leading global teams across multiple regions and time zones
Experience working within a global product organization (preferably $75M+ revenue scale)

Education

Bachelor’s degree in Marketing, Communications, Business, or related field required
MBA or advanced degree preferred

Technology/System(s)

CRM platforms (e.g., Salesforce, HubSpot, Marketo)
Marketing analytics and reporting tools
Familiarity with Agile or Lean product development methodologies

Skills

Product positioning and go-to-market strategy expertise
Strong analytical and strategic thinking capabilities
Cross-functional leadership and stakeholder management
Exceptional communication, storytelling, and presentation skills
Ability to translate complex product concepts into clear, compelling messaging
Strong organizational and team leadership capabilities

ABOUT OUR TOTAL REWARDS PACKAGE

Salary

Final compensation and benefits will be confirmed at the time of offer and may vary based on factors such as internal equity, relevant experience, qualifications, and employment status. Please note that salary negotiations will not extend beyond the top of the internal salary range.

Benefits

We offer you:

Competitive compensation
401(k) with employer matching
Professional development reimbursement
We offer a healthcare plan through Cigna that includes medical, dental, vision, and prescription drugs. USGBC covers 100% of the premiums and an HRA that will assist you and your dependents in reaching the in-network medical deductible. You will only be responsible for the $300 individual / $600 family up front deductible for medical services before the employer funded HRA will process payments for your in-network claims
Generous paid time off (12 paid holidays, 9 paid personal sick days and based on career level either 2 to 3 weeks PTO), including operations closed for a full week between Christmas and New Year’s
6 weeks paid renewal leave after 7 years of continuous service

LOGISTICS

Location: This position is remote in the U.S.

Work Schedule: Monday–Friday, 9:00 AM–5:30 PM in candidate’s time zone.

Travel %: 10 to 20% global and domestic travel

EEO STATEMENT

The U.S. Green Building Council is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, sexual orientation, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.

ABOUT US

U.S. Green Building Council (USGBC) is a mission-driven nonprofit dedicated to accelerating and scaling the transformation of the built environment. Through LEED—the world’s most widely used green building rating system— and initiatives likes Greenbuild, the Center for Green Schools and advocacy, USGBC empowers professionals to drive market transformation that advances human and environmental health, climate resilience, and equity.

Green Business Certification Inc. (GBCI) is the world’s leading sustainability and health certification and credentialing body, independently recognizing excellence in performance. GBCI administers project certifications and professional credentials and certificates including LEED, PERFORM, SITES, and TRUE Zero Waste.

We are proud to be globally recognized for our leadership in green building, environmental performance, and sustainable development.

Our Global Impact

Over 120,000 LEED-certified commercial projects worldwide
Millions of square feet of certified healthy, efficient, low-carbon space
Recognition in 180+ countries for innovation in green building and business practices

Why Join Us?

At USGBC and GBCI, you’ll work alongside passionate, mission-aligned professionals who care deeply about people, the planet, and progress. We offer:

A purpose-driven, inclusive culture
Opportunities to grow your career and take ownership of meaningful work
A chance to make a measurable impact on global sustainability efforts
We’re seeking team members who thrive in collaborative environments, are committed to excellence, and want to build lasting partnerships that drive change in the built environment.

Meet Our Leaders and Learn More about our Mission:

U.S. Green Building Council Leaders

Green Business Certification Inc Leaders

Culture and Values Statement

Working together, each of us advances our mission by respecting all voices, trusting and supporting one another, excelling through collaboration and accountability, and continuously improving ourselves and our organization.

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Growth Marketing Manager, Emotional Support Pals

Before you apply

Job Summary

Original Job Description

Relatable

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

Recent News

AI Career Coach

Growth Marketing Manager, Emotional Support Pals

Before you apply

Job Summary

Original Job Description

Relatable

Traffic Signals

Headcount Trend

Marketing Team

People

Founders / CEO

Recent News

AI Career Coach