Responsibilities - Own SEO strategy and ongoing optimization across EarthCam websites - Develop and execute customer acquisition and lead generation initiatives - Support GEO initiatives to improve discoverability for AI-powered search experiences - Monitor website performance and identify growth opportunities - Analyze campaign performance and provide actionable recommendations - Manage and optimize SEM and digital marketing initiatives - Develop dashboards, reporting tools, and monitor KPIs - Identify opportunities to improve conversion funnels and customer acquisition efforts - Partner with Sales and Product teams to support growth initiatives - Coordinate with Creative and internal teams to execute campaigns and website initiatives - Research industry trends, competitor activity, AI search trends, and emerging growth opportunities - Utilize AI-powered marketing tools and automation platforms to improve efficiency, content workflows, campaign optimization, and reporting processes - Explore opportunities to integrate AI tools into marketing initiatives and operational workflows Requirements - Analytical and highly data-driven - Comfortable owning initiatives from strategy through execution - Curious about emerging marketing technologies and AI tools - Strong problem solver with a continuous improvement mindset - Comfortable balancing multiple priorities simultaneously - Strong communicator who works effectively across teams - Self-starter with strong ownership mentality - Excited by technology, innovation, and measurable business impact - Bachelor's degree in Marketing, Business, Communications, or related field preferred - 4+ years of experience in Growth Marketing, Digital Marketing, SEO, Performance Marketing, or related roles - Experience with SEO, website optimization, analytics, and lead generation initiatives - Experience with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms - Experience optimizing digital campaigns and conversion funnels - Familiarity with GEO (Generative Engine Optimization), AI search trends, and evolving search behaviors is a plus - Experience using AI-powered marketing tools, automation tools, or productivity platforms preferred - Familiarity with tools such as ChatGPT, Jasper, Claude, AI-assisted content tools, or workflow automation platforms is a plus - Experience with CRM platforms and marketing automation tools preferred - Experience supporting B2B marketing initiatives is highly preferred Preferred - Familiarity with GEO (Generative Engine Optimization), AI search trends, and evolving search behaviors is a plus - Experience using AI-powered marketing tools, automation tools, or productivity platforms preferred - Familiarity with tools such as ChatGPT, Jasper, Claude, AI-assisted content tools, or workflow automation platforms is a plus - Experience with CRM platforms and marketing automation tools preferred - Experience supporting B2B marketing initiatives is highly preferred Benefits - Salary starting at $100,000 - 100% company-paid health insurance (single coverage) - Dental and Vision insurance - 401(k) plan with generous company matching - Paid time off plus paid holidays - Complimentary breakfasts, lunches, and snacks - Team events, BBQs, and our annual company Olympics - We’re proud to foster an energetic, entrepreneurial workplace where your ideas matter and your career can grow.