Responsibilities

• Own the hands on execution and optimization of paid social campaigns across Meta, TikTok, and other paid social platforms, with a focus on mobile app install performance.
• Drive performance through expert management of campaign structure, bid strategies, audience targeting, and creative testing within privacy constrained environments.
• Conduct deep creative analysis and collaborate with creative teams to develop data informed briefs, iterate on winning concepts, and scale top performers.
• Evaluate performance through multiple attribution lenses, including SKAN, last click, incrementality, and modeled approaches to inform optimization decisions.
• Build and manage structured testing roadmaps to validate new audiences, creative formats, and platform features.
• Collaborate with Data, Product, Engineering, and CRM to improve measurement, troubleshoot tracking issues, and unlock new growth levers.
• Stay current on platform updates, industry trends, and emerging paid social opportunities to maintain a competitive edge.
• Provide clear, actionable reporting on channel performance and communicate insights to stakeholders across the organization.