Growth Marketing Manager at DIFF Eyewear | Torrance, CA | $100K/yr – $130K/yr

DIFF Eyewear

Growth Marketing Manager

Torrance, CA (Remote)

$100K/yr – $130K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the paid social engine across multiple platforms, translating performance data into creative direction and scalable growth; align acquisition across channels with attribution, testing, and forecasting.

Own platform-specific paid social strategy, testing, and scaling to hit seven-figure monthly budgets and profitability.
Lead forecasting, budgeting, and measurement with Ecommerce and Analytics partners to improve attribution and reporting.
Translate insights into briefs for Creative, Influencer, and Content teams to drive creative iteration and new formats.

Job Description

Develop and execute paid social strategies across Meta, TikTok, Google, Pinterest, Snap, AppLovin (Axon) and emerging platforms.
Own campaign setup, audience development, budget allocation, optimization, and scaling initiatives.
Monitor and optimize key performance metrics including ROAS, MER, CAC, CPA, CTR, and conversion rate.
Manage significant monthly advertising budgets while maintaining profitability targets.
Build and maintain testing frameworks for audiences, creative concepts, offers, and landing pages.
Analyze campaign, customer, and funnel performance to identify growth opportunities.
Develop forecasting models and budget recommendations to support revenue goals.
Create actionable reporting and performance insights for leadership.
Partner with Ecommerce and Analytics teams to improve attribution, measurement, and reporting accuracy.
Identify trends and opportunities across acquisition channels and customer segments.

4+ years of hands-on paid social media experience, preferably within DTC ecommerce.
Proven experience managing seven-figure monthly advertising budgets.
Advanced knowledge of Meta Ads Manager, TikTok Ads Manager and Google Ads.
Strong analytical skills with experience interpreting performance data and making data-driven decisions.
Experience developing testing strategies and scaling customer acquisition programs.
Strong understanding of attribution, conversion tracking, and ecommerce analytics.
Excellent communication and project management skills.
Proficiency with Shopify, Northbeam, Google Analytics or similar attribution platforms.