Growth Marketing Manager (Demand Generation Manager) at Sage | New York, USA | $140K/yr – $160K/yr

Sage

Growth Marketing Manager (Demand Generation Manager)

New York, USA (Hybrid)

$140K/yr – $160K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end marketing campaigns to generate pipeline in a B2B setting, with emphasis on paid media, funnel optimization, and cross-functional alignment.

Own and execute integrated campaigns across channels to drive pipeline growth
Must-have: 4–7+ years in growth marketing, demand gen, or lifecycle in B2B
Standout: Experience managing paid media (LinkedIn/Google/Meta) with external agencies

Job Description

Responsibilities

Own and execute integrated marketing campaigns end-to-end across channels to drive pipeline growth
Drive paid media performance (Meta, LinkedIn, Google) and manage external vendors to optimize conversion and cost efficiency
Improve funnel conversion (lead → demo → opportunity) through testing, lifecycle programs, and inbound optimization
Develop and scale SEO and content strategy to increase qualified inbound demand
Track performance, run structured experiments, and continuously iterate to improve campaign impact and efficiency

Requirements

4–7+ years of experience in growth marketing, demand generation, or lifecycle marketing in a B2B environment
Strong hands-on experience executing campaigns across paid, email/lifecycle, and organic channels
Experience managing paid media channels (LinkedIn, Google, Meta) and working with external vendors or agencies
Demonstrated ability to analyze performance data and drive improvements in conversion and pipeline outcomes
Experience working cross-functionally with Sales and RevOps teams

Preferred

Experience at an early-stage or high-growth startup
Familiarity with tools such as HubSpot, Salesforce, and marketing automation platforms
Strong understanding of SEO and content-driven growth strategies
Experience leveraging AI tools to improve marketing execution and workflows
Background in healthcare, senior living, or adjacent industries

Benefits

fully-paid health and dental insurance
vision coverage
access to premium primary and urgent care
online medical providers
flexible time off policy
7 paid holidays
company-wide winter break
in-office culture with flexibility for up to 2 remote days per week
stock options

Sage

3.6 Glassdoor

At Sage, we knock down barriers with information, insights, and tools to help your business flow. We provide businesses with software and services that are simple and easy to use, as we work with you to give you that feeling of confidence. Customers trust our Payroll, HR, and Finance software to make business flow with ease. From our local network of experts to our ever-growing partnerships, we are on hand to give you all the insights you need to thrive. 💚

Founded in 1981

Newcastle Upon Tyne, England, GBR

15K employees (1,099 in marketing)

www.sage.com

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74% CEO approval