Responsibilities

• Support the day to day execution of an integrated marketing campaign strategy aligned to drive sales, build brand awareness and improve client retention through meaningful personalized experiences in digital, social and PR channels.
• Develop and manage our corporate communications strategy—e.g. write or secure content for website and social media presence
• Manage execution end of marketing strategy set by C suite – e.g. lookbooks, direct mail, email blasts, and product/capability showcases
• Support PR strategies for key trade and business affiliations to increase brand awareness
• Supervise the execution of marketing activities from strategy to design to production
• Manage a marketing plan and budget while identifying and tracking KPI
• Work closely with marketing peers and executive stakeholders to support sales success
• Communicate strategies, budgets, timelines, and measures of success with C-suite officers
• Oversee the build and management of a marketing calendar, inclusive of all marketing initiatives with support from marketing coordinators etc

Requirements

• Minimum of 4+ years of experience in B2B marketing; agency experience is a plus
• Experience working on a variety of marketing campaigns from beginning to end in a B2B environment
• Bachelor’s degree in business, marketing, advertising, or journalism
• Computer proficient with Microsoft Office; Adobe InDesign and Photoshop a plus
• Strong analytical and project management skills
• Strong problem-solving ability, including metrics-driven thinking
• Experience in digital and confident and comfortable in digital storytelling
• Strong and informed design aesthetic
• Concrete examples of driving cutting-edge but results-driven campaigns
• Experience in mentoring and delegating to junior team members

Preferred

• MBA preferred
• agency experience is a plus
• Adobe InDesign and Photoshop a plus
• experience mentoring and delegating to junior team members
• excellent writing, research, and analytics skills

Benefits

• robust PTO; vacation, a paid volunteer day, holidays and summer Fridays
• Benefits; medical, dental, vision, life, and AD&D insurance
• 401k; tuition reimbursement
• mental health and financial wellness programs and professional development opportunities including tuition reimbursement