Responsibilities

• Own the end-to-end planning, development, and execution of integrated multi-channel marketing campaigns, anchored to a clear campaign theme, KPIs, and strategic objectives.
• Lead campaign strategy documentation in PowerPoint and FigJam, mapping campaign architecture, audience segmentation, channel mix, messaging hierarchy, and conversion paths prior to execution.
• Bring forward original campaign ideas and proactively propose new approaches based on market trends, competitive activity, and performance data.
• Develop and present clear executive-facing communication decks that summarize campaign strategy, status, results, and recommendations in a format appropriate for leadership audiences. Keep campaign decks up-to-date as our single source of truth, strategic direction, and reporting as the campaign progresses.
• Collaborate with Product Marketing and Lifecycle & Content Marketing Managers to ensure consistent messaging across all channels, campaigns, and web pages.
• Quickly design and revise necessary graphics, often with the support of templates, in Figma, Adobe InDesign, and Photoshop as needed. Agile in finding quick solutions to graphic design needs and using AI and other tools to scale and create visual content quickly. Consider visual content as foundational to campaign planning and success.
• Write on-brand, clear content for ads, emails, and landing pages as needed, ensuring that content aligns to campaign goals and resonates with the target audience. Collaborate with Product Marketing Manager and Lifecycle and Content Marketing Manager to revise as needed.
• Build and maintain campaign reporting dashboards in HubSpot and Salesforce.
• Plan, execute, and optimize Google Search, Display, Pmax, and paid social campaigns, including keyword strategy, bidding, and creative testing. Completely own these channels without vendor support. Significantly reduce CPA through landing page rebuilds and optimization and innovative optimization and bidding strategies.
• Own and actively manage ABM (account-based marketing) channels, including platform selection, audience strategy, and performance optimization.

• Demonstrate expert-level skill in list-building and segmentation optimization across LinkedIn, programmatic display, content syndication, and other ABM channels.
• Drive multi-channel acquisition campaigns across paid social, content syndication, retargeting, programmatic display, and sponsored content.
• Own tradeshow and event marketing strategy and execution, building comprehensive campaign strategies and incorporating them into the larger marketing strategy.
• Own evergreen top-of-funnel channels designed to drive awareness and conversions.
• Manage marketing budget allocation and tracking for paid channels and forecast spend.
• Conduct A/B testing for ads, landing pages, and CTAs to improve conversion rates. Report results to the broader team and implement strategies to implement learnings across channels.
• Monitor daily inbound activity and ensure smooth handoff to sales.
• Own campaign performance reporting end-to-end — from tracking setup and data integrity through to clear written and visual reporting in HubSpot, Salesforce, Excel, Sheets, slide decks, and more, delivered to stakeholders on a regular cadence.
• Strong command of marketing operations infrastructure, with the ability to fully map prospect journeys end-to-end, from lead scoring through MQL routing through opportunity conversion, and to recommend and implement improvements.
• Mastery of HubSpot, including workflows and marketing automation and reporting architecture. Skilled in HubSpot and Salesforce reporting?