Responsibilities

• Partner with external agency partners on Affiliate, Paid Digital Media, CTV, and Direct Mail to ensure seamless execution, assist in budgeting, and drive strategic in-market decision-making. Note that this role will have limited hands-on-keyboard responsibilities, but is expected to be able to operate independently within standard systems like Google and Meta to support tactical execution.
• Responsible for ensuring all channels have the assets and creative necessary to execute at a high level - working cross functionally with the creative, ecomm, merchandising, and planning teams to ensure a seamless customer experience. Responsible for briefing and creative project management through delivery to external partners.
• Responsible for weekly performance reporting, owning the weekly dashboard in partnership with the CBO.
• Responsible for weekly creative efficiency reviews, providing recommendations for sunsetting ad creative and adjusting messaging where necessary.
• Key internal point of contact for week-to-week budget and strategy optimization across channels.
• Incrementality + Attribution: Work with VP of marketing to define a scope for a comprehensive audit of Clare V.’s media mix - working to define stronger measures of attribution and incrementality.
• Partner with internal and external partners to gather, clean, and analyze data.
• At the conclusion of the contract, deliver the audit, sharing in-depth analysis of the current Clare V. acquisition program alongside an actionable roadmap for the CV media mix, including recommended budget improvements, actionable testing calendar, and recommended systematic or process improvements.

Requirements

• 5+ Years of hands on keyboard experience in performance marketing (preference for Paid Digital Media or Direct Mail ownership)
• Independent: You’re comfortable working through ambiguity and like being the expert in the room.
• Curious: You always ask the next question - never stopping at the obvious and always probing to understand the deeper ‘why’ behind the performance.
• Data-driven: You know where to look for the right data and then how to translate the patterns for audiences across a diverse range of functions. You think in numbers, but you present in stories.
• Kind: You approach your work with enthusiasm but you take care to be a team player and like working in environments that prioritize thoughtful interaction.
• Management consulting experience a plus.
• This job has a requirement of 2-5 days in-office at our studio in the Frogtown neighborhood of Los Angeles.

Preferred

• Management consulting experience a plus.