Growth Marketing Manager at Commonplace | New York City, NY | $90K/yr – $110K/yr

Commonplace

Growth Marketing Manager

New York City, NY (On-site)

$90K/yr – $110K/yrMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

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Job Summary

Own paid acquisition and creator-led performance across Meta and Google, align lifecycle marketing, CRO, and cross-channel attribution to drive growth; test and iterate with AI-driven analysis.

Own paid media across Meta and Google with in-platform execution and rapid creator-led ad iterations.
Shape lifecycle marketing and CRO from first touch to purchase using Klaviyo flows, segmentation, and campaign testing.
Align measurement, attribution, and budget allocation across channels to inform next bets and SEO/AEO discovery strategy.

Job Description

Responsibilities

Paid acquisition strategy and execution across Meta and Google, hands-on in-platform
Creator-led advertising on Meta, including sourcing UGC creators and influencer partners, briefing creative, and running test-and-iterate cycles
Lifecycle and email marketing in Klaviyo: flows, campaigns, segmentation, performance
Conversion rate optimization recommendations across the funnel, from ad click to purchase
SEO/AEO strategy as AI-driven search becomes a primary discovery channel
Performance reporting and experimentation roadmap — hypothesis generation, test design, reading results, deciding what's next
Cross-channel attribution and budget allocation

Requirements

3-5 years of hands-on growth marketing experience at a consumer product, DTC, or marketplace brand
A proven playbook for successful paid campaigns across Meta and Google, with specific examples of campaigns you've run, what worked, and why
Experience with creator-led advertising on Meta — sourcing UGC, briefing creators, managing influencer partnerships, and iterating creative quickly based on performance data
Direct in-platform experience with Meta Business Suite, Google Ads, Google Analytics, Google Search Console, Google Merchant Center, and Klaviyo
Deep fluency using AI tools like Claude for data analysis, experimentation, and workflow automation to drive performance across growth, marketing, and product
Track record of running experiments end-to-end: hypothesis, test design, analysis
Strong writing – can hold the brand voice line in emails, ad copy, and landing pages
Comfort with ambiguity, scrappiness, and ownership

Preferred

Experience at a marketplace or two-sided platform
AEO and LLM-citation strategy experience
Background in considered-purchase or high-AOV categories
Experience auditing and replacing underperforming agency relationships

Benefits

Health and dental insurance
PTO & generous company holidays
Ground-floor opportunity at a fast-growing startup & ability to grow with the company
Onsite in our office, in prime Flatiron, NYC

Commonplace

4.0 Glassdoor

Create thriving spaces with AI-driven insights and community input.Commonplace is a leading platform for digital community engagement, designed to empower organisations with data-driven tools for meaningful public participation. Through interactive surveys, map-based feedback, and visually rich project information, Commonplace facilitates collaborative codesign and transparent communication. Trusted by hundreds of organisations across both public and private sectors, Commonplace has successfully supported over 3,600 projects worldwide, engaging 9 million visitors and capturing more than 3 million individual contributions.With versatile digital solutions, Commonplace seamlessly supports wide-ranging, hybrid engagement initiatives on any place-based theme.

Founded in 2013

London, England, GBR

18 employees (3 in marketing)

www.commonplace.is

95% recommend to a friend

96% CEO approval