Responsibilities

• The Analytics & ROI Watchdog: You aren\'t doing manual data entry, but you are the guardian of our attribution. You will oversee our dynamic phone number insertion (DNI) and automated tracking systems within ServiceTitan, ensuring every inbound lead is mapped accurately. You are the first to flag when the numbers don\'t look right.
• Value-Driven Campaign Management: Leverage ServiceTitan Marketing Pro to build, monitor, and optimize long-term, sustaining email and SMS rehash campaigns that speak to homeowner needs (e.g., educating them on Xcel rebates or re-engaging old quotes before manufacturer price hikes).
• Tactical "Gap" Marketing & Collateral: When our multiple business units see a gap in the schedule, you react quickly to deploy targeted digital blasts, flyers, or mailers. You will also design and provide our field technicians with the printed brochures and one-pagers they need to clearly explain the value of our memberships.
• The Long-Term SEO Handoff: We currently utilize a highly skilled external SEO consultant. Your first major objective will be acting as a sponge—managing a structured, long-term handoff to absorb their keyword strategy and backend knowledge so you can effectively manage our Wix website and localized SEO moving forward.
• Community & Brand Presence: Plan, coordinate, and execute local community events to elevate our brand presence and build genuine relationships outside of the digital space.