Responsibilities

• Develop and execute strategies to improve organic lead generation through website optimization and search rankings.
• Manage outbound marketing campaigns including webinars, email campaigns, and outreach initiatives.
• Coordinate national and regional conferences to support prospecting and relationship development.
• Collaborate with clinical leadership to develop blogs, white papers, and other content using internal outcome data.
• Support sales enablement by updating and maintaining sales collateral including pitchbooks and pricing guides.
• Assist in expansion into specialty markets by developing targeted messaging for different audiences.
• Maintain and enforce brand standards across all marketing and public-facing materials.
• Track marketing performance metrics and ROI in collaboration with Finance.
• Implement and manage AI tools to support outreach, lead scoring, and campaign performance tracking.
• Provide regular reporting on lead generation, conversion rates, and campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 5+ years of experience in B2B marketing with a focus on growth and lead generation.
• Experience in healthcare or virtual care preferred.
• Experience with CRM systems, marketing automation tools, and data visualization platforms preferred.
• Must reside in the Charleston, SC area to support in-person collaboration.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office Suite, G-Suite, and digital collaboration tools.
• Strong organizational skills with the ability to prioritize multiple projects.
• High emotional intelligence with the ability to tailor messaging to different audiences.
• Data-driven mindset with a focus on measurable outcomes.

Preferred

• Experience in healthcare or virtual care preferred.
• Experience with CRM systems, marketing automation tools, and data visualization platforms preferred.