Responsibilities

• Own end-to-end campaign execution from initial strategy through launch, optimization, and reporting
• Develop full-funnel campaigns designed to drive trial sign-ups, demo bookings, and qualified inbound opportunities
• Strategize and implement multi-channel marketing initiatives across paid social, email, direct mail, and retargeting
• Monitor, analyze, and report on campaign effectiveness, identifying areas for optimization based on performance data
• Test and iterate on messaging, audience segmentation, creative, offers, and funnel strategies
• Partner closely with Sales Managers and BDRs to improve lead quality, MQL handoffs, and conversion outcomes
• Collaborate with the Marketing Director on strategic priorities, messaging direction, and growth opportunities
• Maintain a high level of ownership over channel management, marketing timelines, and funnel conversion improvements

Requirements

• 2 to 5 years of experience in growth marketing, digital marketing, or demand generation roles.
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or equivalent real-world experience running successful marketing campaigns
• Proven experience running full-funnel growth marketing or lead generation campaigns
• Strong execution skills with the ability to independently build and launch campaigns across multi-channel platforms like email and paid social
• Analytical mindset comfortable using data to track KPIs, evaluate campaign ROI, and make tactical optimization decisions
• Highly proactive with a strong sense of ownership, initiative, and the ability to move quickly
• Excellent cross-functional collaboration and communication skills
• Experience in B2B SaaS, tech, or health and wellness marketing pipelines preferred