Responsibilities

• Audience Intelligence & Insight (Human-Guided AI)
• Use ChatGPT and research tools to accelerate customer, account, and market research — synthesizing insights into clear buyer personas, pain points, and messaging angles.
• Combine human judgment with intent data and behavioral signals to define priority audiences and ABM target accounts.
• Translate AI-generated insights into clear strategic direction for campaigns and content.
• AI-Enabled Campaign Orchestration
• Design and execute ABM and demand generation campaigns across email, LinkedIn, paid media, website, and owned channels.
• Use Sitecore AI and Salesforce Marketing Cloud to personalize journeys, messaging, and experiences at scale.
• Act as the “conductor” — deciding what gets automated, what gets reviewed, and what gets refined by humans.
• Content Production at Scale (With Humans in Control)
• Oversee production of campaign content, thought leadership, and owned media using AI-powered copy, image, and design tools.
• Ensure content quality, brand voice, accuracy, and differentiation — AI assists, humans decide.
• Optimize content for SEO and GEO, testing formats, tones, and narratives rapidly.
• Distribution, Performance & Rapid Optimization
• Orchestrate content distribution across channels using automation and AI-driven recommendations.
• Build dashboards that track engagement, pipeline influence, velocity, and ROI.
• Continuously analyze results, identify signals, and rapidly optimize campaigns — adjusting audiences, messaging, and spend based on performance.
• Events as Integrated Growth Plays
• Own event marketing strategy (trade shows, webinars, executive roundtables).
• Use AI to improve targeting, promotion, follow-up, and post-event insights.
• Tie events directly into ABM and demand programs with clear attribution to pipeline and revenue.