Responsibilities

• Bring paid social in-house and build a testing machine that never stops improving, and scale acquisition when the sports calendar heats up.
• Own our highest impact paid social channels in house.
• Increase spend and efficiency across these channels.
• Bring sharper analysis, projections, and funnel visibility to performance marketing efforts.
• Build a cohesive creative strategy that resonates authentically with sports fans.
• Balance analytical rigor with creative instincts.
• Translate performance insights into clear, actionable recommendations.
• Raise the bar on experimentation, measurement, and accountability.
• Ramp spend intelligently around key sports calendars (NBA, NFL, etc.).
• Align paid social efforts with broader marketing channels (organic, CRM, email, SMS, in-app messaging).

Requirements

• Proven experience managing paid social strategy and execution (agency or brand side), including hands-on experience in Meta Ads Manager
• Strong Excel or Google Sheets proficiency for data analysis
• Experience managing large-scale paid social budgets (ideally scaling toward $2M+/month)
• Strong logical reasoning and analytical skills
• Ability to design and execute data-driven marketing experiments
• Deep understanding of the full marketing funnel and performance metrics (CPA, LTV)
• Ability to apply sports culture and gaming behavior (DFS, betting, fantasy sports) to acquisition strategy
• Comfort operating in a fast-paced, growth-stage environment

Preferred

• Experience across additional paid social platforms (TikTok, Reddit, Snapchat, X)
• Experience with SQL or other data querying languages
• Experience with mobile measurement platforms (AppsFlyer) or attribution tools (Google Analytics)

Benefits

• Employee Sponsored medical, dental, & vision coverage starting within 30 days. We cover 80% for employees and 70% for dependents.
• 401(k) with company match
• Lunch on us everyday with a corporate DoorDash account
• Refuel in the office with protein shakes, energy drinks, and a snack buffet
• Flexible time off policy, plus 10 company holidays, WFH during the holidays