Responsibilities

• C ustomer Acquisition & Revenue Growth
• - Execute multi-channel campaigns to drive ticket sales, program participation, and membership acquisition (paid and organic channels)
• - Support go-to-market strategies for seasonal programming, exhibitions, and special events
• - Collaborate with internal teams to optimize conversion paths across the website and ticketing platform
• - Track and report on acquisition metrics, including conversion rates, campaign ROI, and cost per acquisition
• Membership & Retention (Lifecycle Marketing)
• - Develop and execute lifecycle campaigns to drive membership acquisition, onboarding, engagement, and renewal
• - Segment audiences (members, lapsed members, program attendees, families, young professionals) to deliver targeted messaging
• - Support renewal strategies, including reminder campaigns, win-back efforts, and loyalty initiatives
• - Identify opportunities to increase lifetime value through cross-promotion of programs and experiences

Requirements

• 3–6+ years of experience in marketing, preferably in membership, subscription, or experiential marketing
• Experience with customer acquisition and retention strategies
• Ability to manage multiple programs or campaigns simultaneously
• Strong understanding of lifecycle marketing and audience segmentation
• Experience with CRM/email platforms and marketing automation tools
• Analytical mindset with the ability to translate data into strategy
• Strong collaboration and project management skills
• Experience marketing to diverse audience segments (families, adults, donors, tourists)
• Understanding of subscription/membership metrics (LTV, churn, renewal rates)
• Familiarity with managing or tracking marketing budgets across multiple programs or campaigns