Responsibilities

• Own the growth strategy in partnership with the CMO—setting direction for how we acquire more productive leads at an efficient cost per lead and cost per start, and evolving that strategy as conditions change.
• Determine budget allocation and channel prioritization based on performance, school-level data, and evolving market conditions; review and revise regularly.
• Manage relationships with key lead-generation and listing partners (e.g., Care.com, Winnie, Yelp); collaborate with them and internal team members to optimize listings and platform performance.
• Partner with outside agencies/consultants managing our paid search and paid social programs to optimize their channels, set and reach appropriate goals, and prioritize spend across channels.
• Develop business case, budget and ROI estimates, and manage projects to test new channels like direct mail and CTV.
• Work closely with the creative team and channel experts to develop and test ad creative for direct response, brand awareness and campaign support. Ensure landing pages are optimized for ad/campaign goals; work with team to develop new website pages as needed.
• Collaborate with the marketing team to grow leads and starts from non-paid channels—SEO, local listings, direct, email, and CRM—ensuring these channels are well-structured, tracked, and continuously improving.

Requirements

• Minimum 5 years in digital marketing with a proven track record of customer acquisition growth and digital channel management in a consumer-facing business
• Hands-on experience across digital marketing platforms including paid and organic search, paid and organic social, email, and other digital channels; ability to independently set up campaigns and report on performance
• Technical proficiency with GA4, Google Tag Manager, and utm-based ad tracking to ensure data accuracy and reliable attribution
• Strong analytical ability: skilled at pulling and synthesizing data, developing insights and hypotheses, designing tests, and validating results
• Advanced Excel skills; familiarity with BI and reporting platforms such as Power BI or Tableau
• Excellent communication and collaboration skills with the ability to translate data into clear, actionable stories for both marketing and non-marketing audiences
• A strong sense of urgency and personal accountability—you notice when something is off, take ownership of fixing it quickly, and proactively communicate the issue and suggested resolution
• Must reside in the surrounding Phoenix area

Preferred

• Minimum 5 years in digital marketing with a proven track record of customer acquisition growth and digital channel management in a consumer-facing business
• Hands-on experience across digital marketing platforms including paid and organic search, paid and organic social, email, and other digital channels; ability to independently set up campaigns and report on performance
• Technical proficiency with GA4, Google Tag Manager, and utm-based ad tracking to ensure data accuracy and reliable attribution
• Strong analytical ability: skilled at pulling and synthesizing data, developing insights and hypotheses, designing tests, and validating results
• Advanced Excel skills; familiarity with BI and reporting platforms such as Power BI or Tableau
• Excellent communication and collaboration skills with the ability to translate data into clear, actionable stories for both marketing and non-marketing audiences
• A strong sense of urgency and personal accountability—you notice when something is off, take ownership of fixing it quickly, and proactively communicate the issue and suggested resolution
• Must reside in the surrounding Phoenix area

Benefits

• Competitive compensation
• On demand pay with UKG Wallet
• 50% childcare tuition discount
• 401(k) with employer match
• Educational and professional development
• Comprehensive benefit package for all full-time employees, including:
• Paid time off that increases with seniority
• Medical, dental, vision options available
• Additional life, disability, and retirement plans
• Tuition reimbursement