Responsibilities

• Own and execute Bridgetown's digital presence: website performance and refresh work, AEO/SEO/SEM, and organic and paid social to cater to an advisory & investment audience
• Build, run, and optimize integrated campaigns across outbound (paid social, events, conferences) and inbound (thought leadership distribution, web, social) channels.
• Keep your campaigns and content mapped cleanly to the shared funnel stages and lead-handoff process so marketing-sourced pipeline flows cleanly to sales.
• Select, brief, and manage outside agencies and contractors (design, paid media, events, and similar) to extend the team's output.
• Plan and execute Bridgetown's presence at industry events and conferences, from selection through follow-up.
• Partner with leadership to turn strategic positioning and thought leadership into sales-ready collateral, playbooks, and campaign assets which appeal to an advisory and investment audience.
• Own marketing-specific reporting — campaign ROI, channel and content performance, and cost per lead — feeding, and use the data to continuously reallocate spend and effort.
• Bring an AI-first approach to the work — using AI tools to accelerate content production, creative testing, campaign analysis, and personalization — and help the broader team adopt them too

Requirements

• A functional marketing generalist who has run the full mix — digital, AEO/SEO/SEM, social, campaigns, events — targeting professional services firms and the investment ecosystem.
• Metrics-driven. You think in conversion rates and channel ROI, and you make decisions from data rather than instinct alone.
• Genuinely fluent with AI tools in marketing — you've used them to write, design, analyze, or personalize faster and better, and you're excited to push further at Bridgetown.
• Comfortable managing agencies and contractors: briefing them well, holding them accountable, and knowing when to do the work yourself instead.
• A builder. You're energized by creating marketing operations and infrastructure from a relatively blank slate, without needing a large team or an established playbook to lean on.
• Excited to partner closely with sales — you understand that at this stage, marketing's job is to make sales more effective, not just to build brand.
• Familiarity with, or excitement about, B2B audiences like consulting, investment, or enterprise strategy teams is ideal, though deep domain expertise isn't required.

Preferred

• Growth or Marketing Manager at an Early-Stage B2B SaaS or AI Startup
• Professionals who have owned digital, campaigns, and funnel end-to-end, with limited support, and can point to concrete pipeline or growth impact.
• Marketing Generalist at a Professional Services firm or Larger Tech Company
• Professionals ready to trade scale for ownership — excited to build a function from scratch rather than run a single lane of an established machine.
• Growth or Digital Marketing Agency / In-House Team Lead
• Professionals who have managed multi-channel campaigns and outside vendors for B2B clients, and are ready to move in-house
• Marketing Operations with Strong Execution Chops
• Professionals with marketing ops or systems experience who have also run campaigns and channels directly, not just reported on them

Benefits

• Meaningful equity participation in a fast-growing startup with top-tier investors
• Comprehensive benefits
• Performance bonus target: 10–15% of base salary