Responsibilities

• Build, optimize, and scale HubSpot infrastructure, including workflows, lead scoring, segmentation, and lifecycle management
• Develop multi-touch nurture campaigns to move prospects from awareness to purchase
• Configure lead routing and CRM integration to ensure timely follow-up by Sales
• Create and optimize email marketing campaigns, including A/B testing and performance tracking
• Build landing pages, forms, and CTAs within HubSpot CMS to capture and qualify leads
• Plan and execute targeted demand-generation campaigns across key customer segments (fleet operators, upfitters, distributors, and eCommerce buyers)
• Manage paid media across Google Ads, LinkedIn, and Meta, optimizing for cost-per-lead and pipeline contribution
• Develop conversion-focused offers such as guides, ROI calculators, and gated content
• Implement retargeting campaigns to re-engage website visitors and nurture prospects
• Continuously test messaging, creative, and landing pages to improve performance
• Optimize brandmotion.com for conversion across B2B and B2C audiences
• Execute SEO strategy including keyword research, on-page optimization, and content performance tracking
• Implement structured data and best practices for AI-driven search (Google SGE, ChatGPT, Perplexity)
• Develop high-converting landing pages aligned with campaign goals
• Partner with internal teams on UX and website improvements
• Execute digital marketing campaigns supporting new product launches
• Manage trade show marketing campaigns (pre-event promotion, on-site capture, post-event follow-up)
• Publish blogs, product pages, and marketing content aligned with sales priorities
• Ensure consistent messaging across all digital channels
• Own marketing analytics using GA4, Google Tag Manager, and HubSpot reporting tools

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5–7 years of experience in B2B growth marketing, demand generation, or performance marketing
• Advanced HubSpot expertise (automation, CRM integration, reporting, landing pages)
• Proven success managing paid media campaigns across Google Ads, LinkedIn, and Meta
• Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager
• Strong understanding of SEO, CRO (conversion rate optimization), and digital funnel strategy
• Experience supporting longer B2B sales cycles and multi-touch attribution models
• Proficiency with Google Workspace tools; project management software experience a plus
• Highly organized, self-directed, and results-oriented
• Strong analytical mindset with the ability to turn data into action