Responsibilities

• Own Bevi's email marketing engine end-to-end, from strategy through hands-on building, sending, and measuring every campaign, across every function that touches a customer or prospect
• Build emails end-to-end in HubSpot: template and module setup, personalization tokens, dynamic content, list and segment selection, and workflow logic
• QA and test send every campaign before deployment, checking rendering across clients and devices, links, personalization, and deliverability, then own hitting send
• Track and report on performance after every send: opens, clicks, conversion, unsubscribes, and pipeline or revenue impact, feeding results back into the testing roadmap
• Own the annual email roadmap across all sending programs, aligned to product launches, campaign moments, seasonal demand patterns, event schedule, and company priorities
• Develop and maintain an email content playbook with documented standards for subject line construction, copy length by email type, design principles, CTA hierarchy, and personalization use cases
• Serve as the email marketing lead for Bevi's product as a system of connected hardware, software, beverage innovation, UI experience – managing email marketing communication for new flavor launches, concentrate product updates, seasonal beverage announcements, and partner beverage programs
• Evaluate and introduce new landing page formats and approaches; build and QA landing pages in WordPress and HubSpot, including form configuration, page copy, and conversion tracking
• Develop and maintain a landing page testing roadmap covering headline variants, form structure, social proof placement, and CTA framing; report conversion rate results regularly
• Maintain a live email and landing page testing roadmap prioritizing experiments by impact and feasibility; ensure active tests across high-volume sending programs

Requirements

• 4 to 6 years of B2B marketing experience with deep ownership of email programs, including strategy, segmentation, and results accountability
• Expert-level, hands-on HubSpot user: you build and send campaigns yourself, including workflows, smart content, forms, sequences, lead scoring, and reporting (certifications a plus)
• WordPress proficiency for landing page builds and campaign asset management
• Proven experience managing multi-email product launch programs with multiple audience segments, structured feedback timelines, and zero-defect deployment standards
• Track record of hands-on campaign execution, not just direction: you personally build, QA, and send emails, and you can pull and interpret your own performance and measurement data
• Experience owning outbound email programs including cold audience sequencing, vertical-specific messaging, and BDR or SDR coordination
• Proven A/B testing track record including test design, statistical analysis, and systematic application of learnings
• Strong cross-functional project management instincts with the ability to run a structured intake process, maintain a shared calendar, and hold multiple stakeholders accountable
• Excellent written communication: you can write or sharply edit email copy in a brand voice and know what makes a subject line work
• High ownership orientation: you notice when something is broken and fix it before anyone else realizes it's a problem

Preferred

• HubSpot certifications (a plus)

Benefits

• Comprehensive medical, dental and vision insurance plans with BlueCross BlueShield, 95% paid by employer
• 401(k) with company match
• Flexible PTO plus 12 company holidays, and additional paid days for sick leave, etc
• Generous fully paid parental leave for both birth parents and non-birth parents
• Fully employer paid disability and life insurances
• Wellness and fitness reimbursements
• Monthly stipends for cell phone use and commuting costs
• Onsite snacks, weekly catered lunch, and (of course) unlimited Bevi ... plus composting and terra-cycling, too
• Happy hours, team-building events, bagel breakfasts, Values awards - and more.