Responsibilities

• Growth messaging and experimentation: Develop and continuously test messaging across campaigns, using performance data to refine how Counsel communicates its value.
• Content that powers distribution: Produce high-impact assets, including white papers and case studies, that fuel demand generation, outbound sales efforts, and brand awareness.
• Enterprise channel optimization: Own experimentation and optimization across key B2B growth channels, including LinkedIn Ads, outbound sales messaging, and media partner campaigns.
• Growth campaign execution: Design and execute campaigns targeting enterprise buyers. You will run structured A/B tests across messaging, creative, and audience segments to continuously improve performance.
• Sales enablement content: Create assets that support enterprise sales conversations and outbound email campaigns.
• Thought leadership content: Partner with the commercial team to develop high-quality thought leadership assets that position Counsel as a leader in AI-enabled primary care.
• Channel optimization: Own day-to-day experimentation across LinkedIn Ads and other enterprise marketing channels, refining audience targeting, messaging, and creative to drive engagement and pipeline growth.
• Data-driven storytelling: Use product data, industry insights, and performance analytics to craft narratives that resonate with enterprise buyers and differentiate Counsel in a rapidly evolving market.

Preferred

• - Bonus points for AI product exposure
• - Content Marketing Experience: Experience owning the end-to-end production of long-form marketing assets, such as white papers, research reports, or case studies.
• - Performance marketing exposure: Hands-on experience optimizing paid social or other performance channels within a B2B context.

Benefits

• - Benefits: Comprehensive healthcare, vision + dental, 401K, Unlimited PTO, Parental Leave