Growth Marketing Manager

San Francisco, CA (Hybrid)

$180K/yr – $220K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own and scale the content engine and GTM operations, driving content creation, SEO and GEO visibility, outbound lead sourcing, and industry engagement through events and media.

  • Own the content calendar and coordination
  • Drive organic visibility and content discovery
  • Source targeted outbound leads and manage outreach

Job Description

Responsibilities

  • Build and own the content calendar, planning, coordinating, and shipping a consistent stream of content across channels while keeping contributors and deadlines on track.
  • Own SEO and GEO. Drive our organic visibility across traditional search and AI/generative engines, from keyword and topic strategy to on-page optimization to ensuring our content surfaces where our audience is looking, increasingly within LLM-driven answers.
  • Source for outbound. Research and build targeted prospect lists, identify the right accounts and contacts across the life-sciences ecosystem, and feed qualified, well-researched leads into the sales motion (and run outbound sequences yourself where it makes sense).
  • Bring domain credibility. You understand the drug development lifecycle and the regulatory environment well enough that the content and conversations you drive resonate with a sophisticated life-sciences audience, not surface-level.
  • Get deep on the product. Invest the time to understand the technical problems we solve so you can translate them into clear, compelling narratives for practitioners and decision-makers.
  • Represent us at conferences and industry events. Attend, network, and line up speaking slots, joint talks, podcast appearances, and video sessions with partners, practitioners, and thought leaders across regulatory, clinical, and drug development.
  • Produce and coordinate video and event content, from booking guests and prepping talking points to managing the production and publishing workflow.
  • Run the operational backbone of GTM: track what's working, keep systems and calendars tidy, and make sure nothing falls through the cracks across teams.
  • Collaborate closely with founders, product, and sales to keep messaging accurate, on-brand, and aligned to what matters most to the industry.

Requirements

  • 2-4 years in GTM, marketing ops, content, partnerships, sales development, or a related role, ideally in life sciences, pharma, biotech, or regulatory/clinical software.
  • Working knowledge of the drug development lifecycle and the regulatory landscape (e.g., FDA/EMA processes, regulatory submissions, clinical development), or a demonstrated track record of ramping quickly in a technical, regulated domain.
  • Hands-on experience with SEO and ideally GEO. You understand how content gets discovered and can move the numbers.
  • Experience sourcing and researching outbound prospects, building lists, and feeding or running outbound sequences.
  • Genuine intellectual curiosity and the ability to pick up complex technical concepts quickly, then make them clear and compelling.
  • Strong project management instincts; you are organized, driving things to completion, and comfortable juggling many moving pieces.
  • Excellent relationship-building skills. People enjoy working with you and are comfortable networking at events, cold reachouts, and following through warmly.
  • Solid writing and communication chops, and a good eye for what makes content land.
  • Willingness to travel for conferences and industry events.
  • Bias toward action and comfort with ambiguity, you can build a process where none exists.

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