Responsibilities

• Build marketing systems and campaigns that create measurable growth.
• Own initiatives across inbound and outbound marketing, lead generation, marketing automation, CRM, social media, content, brand, and analytics.
• Connect those activities to actual business results.
• Develop and execute targeted inbound and outbound campaigns across Alpha Capital's different business lines.
• Own the process from idea through execution: Audience development and targeting; Messaging and positioning; Email and SMS campaigns; Landing pages and funnels; Database campaigns; Paid and organic initiatives; Lead magnets and offers; Nurture sequences; Follow-up automations; Testing and optimization.
• Turn our database into an asset by segmenting audiences, developing targeted campaigns, building automated nurture sequences, reactivate old opportunities, and make sure valuable relationships don’t disappear simply because someone wasn’t ready to transact today.
• Build the infrastructure that allows Alpha Capital to stay in front of the right people at the right time.
• Design and implement the marketing infrastructure that allows us to scale without simply adding more people: CRM workflows; Lead scoring and qualification; Automated follow-up; Email and SMS sequences; Lead routing; Database segmentation; Lifecycle marketing; Nurture campaigns; Reporting dashboards; AI-enabled marketing workflows.
• Establish and report on the KPIs that tell us whether our marketing is actually working: Qualified leads generated; Cost per qualified lead; Lead-to-appointment conversion; Campaign response rates; Funnel conversion rates; Pipeline generated; Database engagement; Customer acquisition cost; Campaign ROI; Closed business generated from marketing.
• Build dashboards for leadership to understand what's working, what's not, and where to invest next.

Requirements

• 3–7+ years of experience across growth marketing, demand generation, digital marketing, marketing operations, or a similar discipline
• More importantly, you’ve actually done the work.
• You’ve personally built campaigns.
• You’ve worked inside a CRM.
• You’ve created automations.
• You’ve analyzed funnels.
• You’ve looked at performance data and changed strategy because of what the numbers told you.

Preferred

• Experience with Real estate or commercial real estate
• Lending or financial services
• Private equity or investment management
• HubSpot, Salesforce, GoHighLevel, or similar CRM platforms
• Marketing automation platforms
• Google Analytics
• Google Ads and Meta Ads
• SEO/SEM
• Email and SMS marketing
• AI and workflow automation tools