Responsibilities

• End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention.
• Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty.
• Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations.
• Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement.
• Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy.
• Creative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiences.

Requirements

• 4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology.
• Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel).
• Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention.
• Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies.
• Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams.
• Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers.
• A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs.

Benefits

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.