Growth Marketing Manager (Acquisition & Channels) at Playlink | USA

Growth Marketing Manager (Acquisition & Channels)

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive growth marketing by owning and scaling multi-channel player acquisition with ROI-focused partnerships.

Own and scale multi-channel acquisition, including influencers, affiliates, and SEO, with ROI-focused optimization.
Must-have: Proven influencer/affiliate marketing experience and strong analytics.
Standout: Experimental growth mindset with rapid testing and clear ROI tracking across channels.

Identify, build, and scale acquisition channels, including Influencers / creators, Affiliates, SEO / organic search, Community platforms (eg. Telegram, Discord, Reddit)
Continuously explore and test new growth opportunities across emerging channels
Develop a more efficient approach to influencer marketing: Identify undervalued creators and performance-driven partnerships
Structure deals focused on ROI, not vanity metrics
Test alternative models, including: Micro-influencers, Performance-based partnerships, AI-generated or virtual influencers
Run rapid tests across Channels, Creatives, Messaging
Measure and optimize for CAC, LTV, Payback period
Scale channels that demonstrate strong unit economics, and quickly cut those that don’t
Develop and execute SEO strategy: Content development, Backlink strategy, Technical optimization
Drive sustainable, long-term organic acquisition

3–6 years in growth marketing, performance marketing, or acquisition roles
Experience with Influencer marketing
Affiliate marketing
SEO or organic growth
Strong analytical mindset (comfortable with data, Excel/Sheets required; SQL a plus)
Deep understanding of acquisition metrics (CAC, LTV, ROI)
Experience running experiments and scaling channels
Ability to operate across multiple channels simultaneously