Growth Marketing Manager, ABM

New York City, NY (Hybrid)

$110K/yr – $150K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own ABM and demand-gen engine for strategic accounts with multi-channel, multi-touch programs tied to buyer journeys.

  • Lead ABM programs including 1:1, 1:few, and 1:many for tier 1 and strategic accounts
  • Build multi-channel programs and optimize engagement across Marketing and Sales
  • Own CRM, data, reporting, and attribution to drive pipeline impact

Job Description

Own ABM and demand-gen engine for strategic accounts with multi-channel, multi-touch programs tied to buyer journeys.

  • Lead the development, execution, and optimization of ABM programs including 1:1, 1:few, and 1:many strategies for tier 1 and strategic accounts
  • Partner with Sales to define account tiering and segmentation, prioritization models, buying group and persona mapping, and engagement frameworks
  • Build multi-touch, multi-channel ABM programs aligned to buyer journeys, including personalized content, digital ads, outreach sequences, and event strategies
  • Develop segment and account intelligence to inform personalization of marketing messaging and sales motions
  • Drive measurable improvements in account penetration, deal velocity, influence on pipeline, and expansion opportunities
  • Orchestrate coordinated account engagement across Marketing and Sales via daily execution, weekly planning, and monthly reporting and optimization
  • Lead multi-channel digital strategy and execution
  • Own full‑funnel digital campaign execution across email, paid media, retargeting, owned social, third‑party programs, webinars, events, and landing pages
  • Personally build and launch campaigns, creating and repurposing assets, landing pages, workflows, and engagement journeys directly in HubSpot and supporting tools
  • Build and optimize personalized journeys informed by account signals, intent data, and behavioral insights
  • Drive targeted campaigns (email + paid) to increase dinner and event attendance
  • Build and execute event-based nurture journeys
  • Design and operationalize a “no lead left behind” lifecycle program to ensure every contact is intelligently nurtured, scored, and activated
  • Build and scale email into a core growth channel, including: Newsletters and product updates
  • Lead acquisition and nurture sequences
  • Campaign-driven and behavioral lifecycle programs
  • Webinar promotion
  • CRM & Marketing Systems Ownership: Ensure the CRM is a clean, reliable source of truth for the business; Partner closely with RevOps to improve systems, workflows, and data integrity; Continuously monitor intent signals, engagement data, and behavioral patterns to refine and optimize lead and account scoring mechanisms; Data, Reporting & Attribution: Build and maintain robust reporting frameworks across campaigns, channels, and funnel stages; Analyze performance and translate data into actionable insights (e.g., messaging, targeting, budget allocation); Partner with Finance to understand and optimize CAC, ROI, and channel efficiency; Drive a culture of experimentation and measurable impact across all marketing efforts
  • 3–6 years of experience in demand gen, ABM, or , growth marketing roles at a B2B SaaS company
  • AI-fluent across your workflow — you use ChatGPT, Claude, and the like to research accounts, surface signals, draft campaigns, and ship faster
  • Deep, hands-on (not managing an agency) experience with modern GTM tools:
  • CRM: HubSpot, Salesforce
  • Ads & ABM: LinkedIn Ads, Facebook Ads, Google Ads, 6Sense, Demandbase, Influ2
  • Data & prospecting: Clay, ZoomInfo
  • Email: HubSpot, Marketo
  • Outbound tools: Lemlist, Outreach, Amplemarket, Hey Reach
  • Design & web: Canva, Figma, Webflow
  • Sales intelligence: Gong, Sybill (or similar)
  • Must be based in NYC (3 days/week in our FiDi office)
  • The opportunity to build and own a high-impact ABM and demand gen engine from an early stage
  • Direct exposure to leadership and the ability to shape Teleskope’s growth trajectory
  • Fast career growth in one of the most exciting markets (AI + data security)
  • A beautiful office in NYC’s Financial District, with breakfast and snacks provided daily, and weekly catered lunch
  • Flexible vacation and work-from-home days
  • Competitive salary and meaningful equity
  • Health, vision, dental, 401k and more benefits, heavily subsidized by Teleskope
Teleskope logo

Teleskope

5.0 Glassdoor

Teleskope is the unified employee experience platform trusted by Fortune 500 companies and home to Ask Skope, the industry's first agentic AI built specifically for people programs.Managing ERGs, mentoring, events, internal communications, and onboarding across a global enterprise is complex. Teleskope brings every program into one intelligent platform, with AI built in to surface insights, generate content, and reduce the manual work that slows teams down.The Teleskope platform covers:- ERG and employee community management- AI-powered mentor matching and program tracking- Office events, volunteering, and internal communications- Onboarding and employee journey managementBuilt for enterprise scale:SOC 2 Certified | Enterprise SSO | Role-scoped access by defaultIntegrates with Workday, SAP SuccessFactors, Oracle, Microsoft Teams, Slack, and Google WorkspaceTrusted by Fortune 500 organizations across consulting, financial services, healthcare, energy, retail, and more sectors.See what AI-powered employee experience looks like: teleskope.io

Founded in 2016
Bethesda, Maryland, USA
34 employees (3 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
16.5K
Traffic Source Mix
Search
26.8%
Direct
59%
Referral
5.9%
Social
7.1%
Paid
1.1%

Headcount Trend

Current headcount: ~34

Marketing Team

Marketing Team Size
3 (9% of company)

Funding

Last Raise
Series Unknown, 1 years ago

Funding History

  • May 2025
    Series Unknown