Responsibilities

• Audit existing email nurture programs and marketing automations in HubSpot — evaluate performance, identify gaps, and deliver a prioritized set of recommendations.
• Implement approved changes to nurture sequences, workflows, enrollment triggers, and segmentation logic directly in HubSpot.
• Build and launch promotional email campaigns to support content, webinars, and offers — managing copy coordination, list segmentation, scheduling, and deployment.
• Develop and execute webinar promotion sequences including registration campaigns, reminder communications, and post-event follow-up nurtures.
• Partner cross-functionally with the marketing team to align email execution with broader campaign calendars and content launches.
• Monitor email performance (open rates, click rates, conversion, unsubscribes) and make ongoing optimizations based on the data.
• Manage prospect engagement programs in Qualified, supporting timely and relevant outreach to active pipeline.

Requirements

• 5+ years of hands-on experience in email marketing, marketing automation, or lifecycle/demand generation marketing in a B2B environment.
• Strong HubSpot proficiency — specifically in email campaign execution, workflow automation, list segmentation, and performance reporting. This is required.
• Experience with Qualified or similar AI-powered prospect engagement tools is highly preferred.
• Familiarity with webinar promotion workflows and post-event nurture programs.
• Ability to work independently, manage multiple campaign timelines, and coordinate with stakeholders across teams.
• Data-driven approach — comfortable pulling reports, identifying trends, and translating insights into action.