Responsibilities

• Own marketing’s contribution to pipeline, measured in meetings held and revenue — not impressions
• Run the field/events motion around an active industry conference circuit
• Build lifecycle/email programs and content that arm the sales team
• Run fast experiments across paid, partner, and creative channels — kill losers quickly
• Instrument everything: you can show what worked, what didn’t, and why

Requirements

• 2–6 years in B2B growth/demand gen, ideally as an early marketing hire at a startup
• Campaigns with revenue receipts — pipeline numbers you caused and can show
• Strong writer: your own words, no committee
• Measurement-literate: CAC, conversion, payback — with denominators
• High-agency: you ship weekly without being asked, and you’d rather test than debate
• NYC onsite, 5 days a week

Preferred

• field/event marketing experience; marketing to SMB owner-operators; comfort with AI-native tooling