Responsibilities

• Drive awareness, demand generation, and thought leadership across the auto ecosystem.
• Create compelling campaigns and execute targeted field marketing initiatives that showcase Nova Credit's solutions—particularly Cash Atlas, Income Navigator and Eligibility Compass.
• Work closely with Partnerships, Sales, and Product teams to develop high-impact campaigns featuring thought-leadership and partner content, lead our presence at industry conferences, and design regional roadshow strategies that accelerate growth across the auto lending vertical.
• Hybrid role (3 days per week in office on Mondays, Tuesdays, and Thursdays) based in the New York City Metropolitan area with 20% travel for conferences, client events, and regional roadshows.
• Within the first month: Understand Nova Credit's value proposition, products, and positioning within the automotive lending industry; Familiarize yourself with key partners and the unique needs of automotive platforms, management companies, and dealerships; Review and audit existing marketing assets and identify content and campaign gaps across audience segments; Meet with Sales, Partnerships, and Product teams to understand owner pain points with existing solutions and our product value proposition.
• Within the first quarter: Develop and deliver flagship content pieces for each core audience: Automotive Lenders and Dealers; Execute Nova Credit's presence at 1-5 major industry conferences; Organize Nova Credit’s automotive track at the Cash Flow Intelligence Summit; Build relationships with partner marketing teams to enable co-marketing initiatives; Begin outlining regional roadshow strategy and pilot framework; Contribute to the re-design and overhaul of the Nova Credit website.
• Within the first year: Own the complete content roadmap for the automotive vertical, producing high-quality assets that drive pipeline and partner adoption; Lead Nova Credit's conference strategy for automotive, including booth presence, speaking opportunities, and networking events at 4+ industry events annually; Launch and iterate on regional roadshow model—designing replicable event formats that bring together dealers, automotive lenders, and platform partners; Collaborate with Product Marketing to translate product releases and feature enhancements into compelling customer-facing narratives; Measure and optimize content performance, demonstrating clear ROI on marketing initiatives through pipeline influence, partner adoption metrics, and brand awareness.

Requirements

• 4-8 years of experience in B2B growth or campaign marketing, with a track record of creating campaigns that drive business outcomes
• Exceptional storytelling and writing skills—you can translate technical concepts into accessible, compelling narratives for different audiences
• Event marketing experience, including conference presence, speaking engagement coordination, and roadshow execution
• Cross-functional collaboration skills—comfortable working with Sales, Partnerships, Product, and Design teams to bring campaigns to life
• Data-informed mindset—you understand how to measure content performance and optimize based on metrics
• Self-starter mentality—you thrive in ambiguity and can build programs from 0 to 1

Preferred

• Experience in auto lending marketing preferred
• Visual design sensibility is a plus—ability to work with design tools or provide clear creative direction to designers

Benefits

• In the U.S., our benefits package includes comprehensive and generously subsidized medical, dental, and vision insurance options, along with a company-sponsored 401k plan, parental leave of absence, sick time off, and paid time off vacation.