Responsibilities

• Own and execute growth campaigns across paid, organic, lifecycle, and partnership channels. You’ll set goals, run experiments, source opportunities. Expect to be hands-on with the work.
• Contribute meaningfully to our brand, visual identity, voice, messaging, and the smaller details that make a brand feel coherent. You’ll work closely with design, product, and leadership to make sure our marketing faithfully reflects our values, and you’ll push back when something feels off-brand or generic.
• Generate excitement and momentum proactively. That means dreaming up campaigns nobody else thought of, finding cultural moments to plug into, building community around our products, and turning customers and early users into people who genuinely want to tell others about us.
• You’ll use AI tools thoughtfully across your workflow, for research, copy iteration, creative exploration, audience insight, and analysis, while maintaining a keen eye for when AI helps and when it makes the work worse. We expect you to be fluent with these tools and discerning about their output.

Requirements

• 5–7 years of marketing experience
• Experience writing landing pages, briefing designers, building launch plans, setting up ad campaigns, reading analytics dashboards
• Portfolio required
• Authorized to work in the United States
• No visa sponsorship available for this role, if applicable
• In-office role in Boston, MA
• Strong ability to work hands-on across campaigns

Preferred

• Experience marketing hardware products, wearables, or other categories where the technology is part of the story
• Background in community building, creator partnerships, or organic social
• A point of view about emerging brands in health, wellness, or consumer tech that you can articulate
• Experience writing publicly - newsletters, essays, social content

Benefits

• Premium healthcare coverage